ASIAN GOLF INDUSTRY FEDERATION

Survey Aims to Improve Industry Culture

Published on February 28, 2026
Fairways project

London, England: The Women in Golf Awards and 59club are inviting individuals within the industry to take part in a global study focusing on women’s experiences in the golf industry. 

The Fairways Project will take place over five years and is open to men and women in any sector and at any stage of their careers. Participants will be asked to complete two 10-minute surveys annually to contribute to one of the largest research studies of its kind.

Nicole Wheatley, Founder of the Women in Golf Awards, said: “Men’s involvement is paramount to the success of all of our projects. Like everything we do, the Fairways Project is for the wider golf community. We want to improve the industry’s culture, help companies make better provision for women and understand how to hire and retain female talent. To do that, men’s and women’s experiences need to lead the conversation.”

The project will harness 59club’s advanced survey software, analytics, and training provision to deliver a clear picture of women’s experiences in golf – from opportunities and challenges to aspirations and leadership pathways.

Interested parties are being asked to sign up at www.womeningolfawards.co.uk to receive the Getting to Know Survey in March before the first main survey is released in May.

Sarah Jane Shepherd, Global Franchise Manager at 59club, said: “We hope that the insights we capture will provide golf with the tools to benchmark progress, inform decisions, and ultimately shape a stronger and more inclusive future for the game. This is such an important project. We know that the golf industry wants to embrace the talent of women at every level and we have the means to enable that.”

*59club is a member of the Asian Golf Industry Federation.

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