Kuala Lumpur, Malaysia: FootJoy has introduced a radically new category of golf shoes, called FreeStyle, highlighted by unique technology specifically designed to deliver exceptional traction, mobility and comfort.
FreeStyle shoes help generate maximum power by providing greater freedom of movement throughout the golf swing.
Through internal testing it has been determined that some players can benefit from structured, stable shoes (like ICON Black and DryJoys Tour) to help quiet their lower half and maintain control while maximising performance, yet this testing also found there are others who want to be able to roll uninhibited throughout their swing.
Freedom of movement for these types of players equates to increased power and the construction of the Freestyle shoes deliver the most mobile characteristics of any category in the line-up of FootJoy, part of the Acushnet company, a Full Business Member of the Asian Golf Industry Federation.
“FreeStyle is arguably FootJoy’s most imaginative and distinctive shoe ever and will particularly help golfers who would benefit from increased freedom of movement when swinging the golf club,” said Doug Robinson, FJ Vice President of Design and Development Worldwide.
“By drawing inspiration from a tree frog and emulating their incredible grip and flexibility properties in the texture and functional elements of an outsole, our design and development team has created something truly unique in the golf shoe market.”
During a media presentation at Malaysia’s Saujana Golf and Country Club, Timothy Yoong, FJ’s Regional Brand Manager in Asia, said: “The new FreeStyle is yet another masterpiece conceptualised by the FJ Shoe Product Team.
“It’s the ultimate combination of both form and function at its best. These shoes not only look strikingly good, but also provide the usual renown FJ superior in-shoe comfort; incredible flexibility and an outstanding grip performance that will allow the golfer to play to his best with complete confidence.”
While FreeStyle allows for a more natural movement, the shoe doesn’t compromise on grip – a crucial factor in generating more power.
The inspiration for this supreme grip comes from a Red-Eyed Tree Frog who generates incredible gripping power on any surface; hence the birth of F.R.O.G.S. outsole technology, where traction elements increase ground contact points throughout the swing in all weather and underfoot conditions.
F.R.O.G.S. Technology incorporates a super-flexible new SoftMax translucent outsole that offers both a softer feel and extra grip, while a new FTFTM 3.0 midsole compound is the brand’s softest and most comfortable yet.
The Softspikes Tour Lock system and new translucent Pulsar cleats deliver exceptional low-profile grip with a dynamic, frog-like flex.
Beneath the upper is an InnerSok Fit System – including both TongueLok and HeelLok mechanisms – to help hold the foot securely in place throughout the golf swing.