Singapore: Titleist has introduced the new DT TruSoft golf ball, ‘precisely designed and manufactured to provide supremely soft feel on every shot with the exceptionally consistent performance and quality of Titleist’.
Made at Titleist Ball Plant 2 in New Bedford, Massachusetts, DT TruSoft features a new core and cover formulation engineered by Titleist R&D to deliver incredibly soft compression feel with impressive distance and short game playability.
DT TruSoft replaces DT SoLo in the Titleist golf ball family while continuing the heritage of the longest-running Titleist micro-brand – affectionately referred to by golfers over the years as the ‘Red Box’ Titleist.
“DT TruSoft is the latest generation of Titleist’s soft compression core and cover technology. In each of our past three introductions of DT models, we have continued to provide golfers with softer and softer feel,” said Michael Mahoney, Director, Golf Ball Product Management at Titleist, part of the Acushnet company, a Full Business Member of the Asian Golf Industry Federation.
“Through our extensive testing with golfers, we know there is a growing interest for extremely soft feel, yet these golfers still want performance into and around the green. DT TruSoft represents the best combination of very soft feel and the all-around performance of distance and playability you expect from a Titleist golf ball.
“DT TruSoft is significantly softer than DT SoLo, which was already the softest compression golf ball in our line, and exceeds the performance of other products in this category as many of our competitors sacrifice either short game spin or distance.”
The new DT TruSoft is now available in golf shops around Asia.
DT TruSoft is designed with a fast, very low compression core and soft pure ionomer cover – the softest core construction and ionomer cover blend Titleist has ever used.
The new core and cover work together to provide a uniquely soft feel and sound on every shot, while delivering very low spin in the long game for consistently long distance and reliable short game spin for playability into and around the green.
A 376-tetrahedral dimple design ensures an aero-dynamically consistent flight.
“This is the softest, best performing DT model we’ve ever made,” said Matt Hogge, Titleist Golf Ball R&D’s Director of Product Implementation.
“We’ve balanced our core and cover combination to deliver a great feeling ball with performance on every type of shot. When it comes to making low compression golf balls, what’s often sacrificed is spin performance on shots into the green. Any shot to the green without sufficient spin will hit and release quickly, making it extremely difficult to stop the ball close to the hole or hold the green. There is clearly a point of diminishing returns. We’ve moved away from that trend with DT TruSoft by maintaining really good short game spin relative to those products.
“We’ve learned a lot from our experience over the years with very low compression core technology, which we’ve used in the centres of our dual core products. We know how to make the formulations and manufacture them consistently, so that every DT TruSoft feels and performs the same every time you tee it up. We know that golfers depend on that consistency, from ball to ball and dozen to dozen.”