Golf Industry Show Spotlight Falls on CEOs

Jeff Morgan, CEO of the Club Managers Association of America.
Jeff Morgan, CEO of the Club Managers Association of America.

Kansas, United States: Leaders of top golfing organisations will join together at next month’s Golf Industry Show (GIS) in San Diego for a ‘CEO Roundtable: Issues and Answers’.
Organised by the Golf Course Superintendents Association of America (GCSAA) and presented in partnership with the National Golf Course Owners Association (NGCOA), the annual GIS is golf course management’s largest trade show and education conference.
The CEO panel will include chief executive officers Rhett Evans of the GCSAA, Peter Bevacqua of the PGA of America, Jay Karen of the National Golf Course Owners Association and Jeff Morgan of the Club Managers Association of America. Geoff Shackelford, a contributor to Golf Digest and the Golf Channel, will moderate.
The programme on February 10 will allow these leaders to share specific insights of their respective organisations on key industry challenges, including water use, player development and delivering profitability.
It will also give the golf industry the opportunity to showcase how allied organisations are working together to strengthen advocacy efforts with governmental policy-makers and communicate with golfers of all ages.
“We want to take a look at the key initiatives and challenges that are affecting the golf industry and demonstrate that the leading organisations are committed to working together for the long-term success of the game,” said Evans. “We can’t meet our challenges in a vacuum, and we have to understand each other’s concerns and work together to be successful.”
The 2016 GIS, from February 6-11, will carry the theme ‘Everything Under the Sun’ and will include the GCSAA Golf Championships, followed by four days of an innovative education conference and trade show at the San Diego Convention Centre.
The nearly week-long event is designed for the association’s 17,500 members, golf facility owners and managers, and the industries that market to those facilities.
More than 500 exhibitors are expected, with most coming from the four sectors of equipment, turf applications, golf carts and accessories.
The GIS also features marquee events with entertainment, networking and recognition of award winners and industry leaders, including Herbert V. Kohler, Executive Chairman of Kohler Co, this year’s recipient of the Old Tom Morris Award.
“This is truly the place to be if you are in the golf course management field, as a golf facility owner or an industry partner,” said Evans.
The show is being held in San Diego for the third time in seven years. It was also held in San Diego in 2010 and 2013. The next events are scheduled for Orlando in 2017 and San Antonio in 2018.
The GIS is presented jointly with the NGCOA, along with supporting organisations: the Golf Course Builders Association of America, the American Society of Golf Course Architects, the National Golf Foundation and the United States Golf Association.

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