Time to Engage with Nike Wedges

FY15_Engage_Square_Sole_Wedge_Detail-1_PPT_36859Bangkok, Thailand: With three sole grinds made from the hands of Master Craftsman Mike Taylor, Nike Golf’s Engage wedges are the newest solution to help athletes such as Rory McIlroy both score and escape adverse conditions on the course.
The name Engage comes from three important interactions between the golf club and the turf, the club face and the golf ball and the connection between the athlete and his or her equipment.
Available in Dual Sole, Square Sole and Toe Sweep, Nike Engage wedges also incorporate Precision Milled 3×3 Grooves and Garnet Tour Blast which create 57% more spin from all lies on all shots.
“To me, they perform really well from the rough around the greens,” McIlroy said. “The ball seems to consistently get up easier and land softer.”
To better engage the club, ball and athlete, Nike engineers followed a similar design that is utilised in the Nike Vapor family of clubs, Modern Muscle.
Modern Muscle shifts the centre of gravity to promote stability and consistent turf interaction in even the worst of playing conditions.
McIlroy was one of the Nike athletes who tested the new wedge design and provided feedback to Taylor and the Nike club team during the product development process.
Matt Plumb, Product Line Manager for Woods and Short Game, said: “Our aim in offering three sole grinds allows athletes to be more purposeful when selecting their wedges.
Dual LOW“Each of these three sole grinds, which are driven by our experience working with our athletes around the world, provides a distinct advantage in the types of shots you can play with them. We work with athletes to maximise their performance by selecting a combination of lofts and grinds that suits the needs of their golf DNA.”
Each of the wedges have a raw finish and Nike’s X3X milled grooves, which have more volume and sharper edges than their predecessors.
They come stock with True Temper Dynamic Gold S400 shafts and Golf Pride Tour Velvet grips.
Nike Golf is a Full Business Member of the Asian Golf Industry Federation.

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