Ho Tram Open Partners with Troon Golf

Troon's Bruce Glasco shakes hands with Ho Tram Strip's Ben Styles.
Troon’s Bruce Glasco shakes hands with Ho Tram Strip’s Ben Styles.

Ho Tram, Vietnam: Asian Coast Development Ltd (ACDL) has turned to the expertise of Troon Golf to deliver the Ho Tram Open, an Asian Tour sanctioned professional tournament, and the richest sporting event ever to be held in Vietnam.
The remit for Troon, an Executive Member of the Asian Golf Industry Federation [AGIF], will see the golf management firm handle all operations and promotions of the Ho Tram Open, turning to its wealth of global expertise and its specialist event and marketing delivery team.
“Troon Golf’s Asia-Pacific team of specialists demonstrated during the global tender process that its standards and objectives match our own. To satisfy our vision required a dynamic approach and for us Troon was the clear stand out partner to take on an event of this magnitude,” Steve Shoemaker, Chairman and Chief Executive Officer of ACDL said of the appointment.
“What was clear from the outset was Troon’s focus in tailoring a bespoke event strategy in-line with our vision of the Ho Tram Open as a showcase for Vietnam, the Province of Bà Rịa-Vũng Tàu and the Ho Tram Strip, as well as a powerful commercial platform for our partners that entertains our guests to the highest order.”
Troon’s business has become one of golf’s true global success stories, with projects in almost 30 countries around the world covering global golf operations, agronomy, events, private residence and estate management and sales and marketing development.
“We understand the responsibilities we have as promoter and organiser of Vietnam’s richest sports event,” said Bruce Glasco, COO, Managing Director International Division Troon Golf Europe, Middle East, Africa, Asia Pacific.
“And we’re 100 per cent ready for them. Ho Tram is a unique proposition and has asserted itself as a clear leader in entertainment and hospitality not only in Vietnam, but throughout Asia Pacific. There is a strong fit between Troon’s quality assurance and the ownership’s dedication to excellence, which has formed a strong bond between our businesses.”
The event is poised to announce some headline players from the world of golf, who will be taking on the Greg Norman-designed golf course, The Bluffs Ho Tram Strip, a Golf Facility Member of the AGIF.
The links-inspired course has quickly established itself as a force to be reckoned with on the world stage, amassing several awards in just its first year and capturing the imagination of the world’s golf media with its searing vistas and unique topography.
“It is easy to see how Troon’s global reputation has escalated to the level it has,” said Ben Styles, Vice-President of Golf and Residential Development for the Ho Tram Strip. “We had an instant connection with the team and have been impressed by the professionalism, creativity and attention to detail in bringing our event to life.”
The Ho Tram Open: Asia’s Grandest Stage, will take place from December at The Bluffs, about two hours from the nation’s largest metropolis, Ho Chi Minh City.

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