Beaverton, United States: The game of golf has evolved. So have the players, the clubs, the courses and the style. Its history, however, will never change, says Nike Golf, a Full Business Member of the Asian Golf Industry Federation.
The latest edition of the Nike Golf Club Collection, a tribute to golf’s heritage, has been released in time for next week’s Open Championship at St Andrews in Scotland.
Designed for on-course performance and off-course casual, the collection celebrates the game’s journey with a worn, weathered look, inspired by the famous links of Scotland. The ever-present elements at the historic course, especially wind and rain, lend to the garments washed appearance.
That theme is most evident on the T-shirt graphics from the collection. Each shirt emphasises the harsh conditions with a washed and muted aesthetic.
The Nike Golf Every Damn Bunker T-shirt honours the sand hazards that notoriously disrupt the game of even the world’s best players. An extension of this idea, the Nike Golf Swinging Blind T-shirt refers to the St Andrews hotel that obstructs the fairway view from the 17th tee box.
Each piece of the collection takes from a palette of primary colours that are reminiscent of the third Major championship of 2015. The Nike Golf Tipped Novelty Polo, available in gym red, white, is a classic polyester polo with a knit rib collar and cuff.
The Nike Golf Windrunner is borrowed from Nike Sportswear while adding a weathered look to the classic Nike silhouettes.
Other products in the Nike Golf Club Collection include the Nike Golf True Cap. These hats are standard styles designed with elements that speak to the dangers of the game – wind and rain – as well as the swoosh golf logo that is a constant in the Nike Golf Club Collection.
Nike Lunar Mont Royal Premium in a limited edition colour, Nike RZN Black golf balls with logos reflective of the third Major championship of the year, as well as a blue putter cover are also included in this collection.
The Nike Golf Club Collection is now available at nike.com and at select retailers.
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