Troon a Leading Voice at Global Real Estate Institute Forum

Jon Schauder
Jon Schauder

Madrid, Spain: For the second year running, Jon Schauder, Troon Golf’s newly appointed Area Director – Europe, co-chaired a session on resort and residential markets at the Global Real Estate Institute’s (GRI) Spain forum.
Held in Madrid, the Forum brings together senior level investors, developers and lenders in real estate, providing the ideal opportunity for the world’s leading real estate players to develop valuable relationships, find new business partners, and strengthen their global networks.
Asian Golf Industry Federation Executive Member Troon has long recognised the importance and influence of many of its golf amenities on the financial success of its various venues and the role it has within sectors of the global real estate markets.
The forum provided the perfect platform for Schauder to discuss Troon’s successes across the European portfolio, with particular attention given to the Spanish region and the work the market-leaders have undertaken at its Spanish triumvirate: Las Colinas Golf & Country Club; Lumine Mediterránea Beach & Golf Community; and La Reserva de Sotogrande.
While the Spanish market has struggled, the three Spanish Troon facilities have excelled thanks to an emphasis on quality, superior customer experience, agronomic expertise and pro-active business acumen.
The importance of a healthy, sustainable anchor business such as golf is fundamental to the current search for yield and long term success with real estate value and sales, a factor not lost on the illustrious gathering.
“The golf segment should be a value-add proposition to the real estate, whether cash-producing or an amenity,” said Schauder. “Spain in particular has decades of using golf as an enhancement to real estate developments; unfortunately not all attempts have been managed properly.”
Schauder added: “Our Spanish properties have been on continuous financial growth curves thanks to the foresight of the owners coupled with our ability to deliver and implement the strategic plans, driven forward by the team on-site and its local partners.”
Underpinning the success at all the Spanish properties has been the advancement in course conditioning, with envied agronomic expertise available through the Troon network, and Troon’s 25 years of business metrics and benchmarking which enables each facility to quickly assess business opportunities and isolate poor financial performance.
The GRI forum forms part of an extensive calendar of events in which Troon is participating in 2015, offering invaluable insight into the company, the influence it has on the individual facilities and bestowing confidence in its ability to create and manage sustainable golf developments, integral in many cases to the progress of owner’s and investor’s real estate offerings.
Schauder is due to co-chair additional sessions at the GRI European Summit in Paris on September 10-11 and GRI Italy in Milan on November 3-4.

Related Articles

Stephens Joins Soil Scout Sales Team

Helsinki, Finland: In his new role as Sales Executive at Soil Scout, Richie Stephens will be responsible for identifying new business opportunities, generating sales and developing existing customer and relationships.

Read More »

Bayer Teams with Suicide Prevention Charity

London, England: Following growing concern around mental health in the turf and amenity sectors, Bayer has teamed up with suicide prevention charity Campaign Against Living Miserably to raise awareness of the support they can offer to anyone struggling.

Read More »

Golf Saudi CEO Hails New Projects

Riyadh, Saudi Arabia: Ahead of the third edition of the Saudi International powered by SoftBank Investment Advisers, the launch of The Line – a 170-kilometre, zero-carbon, urban-development project, the Kingdom’s most ambitious project to date – has been hailed.

Read More »
We hope that you enjoy and value the information provided by the AGIF on our website and via our other multi-media channels. As a not-for-profit organisation, the AGIF relies largely upon membership dues to fund its operations. This is especially true during the Covid-19 period. AGIF Membership also has its privileges. In joining the AGIF, you will have the opportunity to publicise your brand and activities and participate in the Federation’s educational events at discounted prices. We welcome you to join the AGIF. In doing so, you will be supporting your brand and the industry. For more information, please see Membership Benefit page.