Madrid, Spain: For the second year running, Jon Schauder, Troon Golf’s newly appointed Area Director – Europe, co-chaired a session on resort and residential markets at the Global Real Estate Institute’s (GRI) Spain forum.
Held in Madrid, the Forum brings together senior level investors, developers and lenders in real estate, providing the ideal opportunity for the world’s leading real estate players to develop valuable relationships, find new business partners, and strengthen their global networks.
Asian Golf Industry Federation Executive Member Troon has long recognised the importance and influence of many of its golf amenities on the financial success of its various venues and the role it has within sectors of the global real estate markets.
The forum provided the perfect platform for Schauder to discuss Troon’s successes across the European portfolio, with particular attention given to the Spanish region and the work the market-leaders have undertaken at its Spanish triumvirate: Las Colinas Golf & Country Club; Lumine Mediterránea Beach & Golf Community; and La Reserva de Sotogrande.
While the Spanish market has struggled, the three Spanish Troon facilities have excelled thanks to an emphasis on quality, superior customer experience, agronomic expertise and pro-active business acumen.
The importance of a healthy, sustainable anchor business such as golf is fundamental to the current search for yield and long term success with real estate value and sales, a factor not lost on the illustrious gathering.
“The golf segment should be a value-add proposition to the real estate, whether cash-producing or an amenity,” said Schauder. “Spain in particular has decades of using golf as an enhancement to real estate developments; unfortunately not all attempts have been managed properly.”
Schauder added: “Our Spanish properties have been on continuous financial growth curves thanks to the foresight of the owners coupled with our ability to deliver and implement the strategic plans, driven forward by the team on-site and its local partners.”
Underpinning the success at all the Spanish properties has been the advancement in course conditioning, with envied agronomic expertise available through the Troon network, and Troon’s 25 years of business metrics and benchmarking which enables each facility to quickly assess business opportunities and isolate poor financial performance.
The GRI forum forms part of an extensive calendar of events in which Troon is participating in 2015, offering invaluable insight into the company, the influence it has on the individual facilities and bestowing confidence in its ability to create and manage sustainable golf developments, integral in many cases to the progress of owner’s and investor’s real estate offerings.
Schauder is due to co-chair additional sessions at the GRI European Summit in Paris on September 10-11 and GRI Italy in Milan on November 3-4.