R&A Confirms Media Partnership With NBC Sports Group

Peter Dawson
Peter Dawson

St Andrews, Scotland: NBC Sports Group will become The R&A’s media partner in the United States for a 12-year term from 2017-2028 inclusive.
The agreement includes coverage across all media of The Open, The Senior Open, Walker Cup and The Amateur Championship and will feature coverage on NBC and Golf Channel in English and NBC Universo in Spanish.
Peter Dawson, the R&A Chief Executive, said: “We are delighted to announce that from 2017, The Open will be broadcast by NBC Sports Group. They have unparalleled experience in golf and have demonstrated a genuine desire to showcase and promote The Open and The R&A’s elite championships through their extensive range of channels and digital platforms.
“The United States is home to millions of fans of The Open and we know that through NBC Sports Group, they will enjoy world-class coverage of the championship.”
Mark Lazarus, Chairman of NBC Sports Group, said: “The R&A is synonymous with the traditions and history of golf, and The Open is golf’s original championship. NBC Sports is proud to present The Open Championship, and to work with The R&A on their initiatives to grow the game around the globe.
“This partnership will allow NBC Sports, Golf Channel and NBC Universo to serve the legions of sports fans in the US with complete coverage that reflects the prestige of The R&A’s championships.”
The 146th Open will be played at Royal Birkdale in 2017, with golf’s oldest and most international championship being hosted at Carnoustie for its 147th playing in 2018.
This year’s Open Championship will be played next month at St Andrews with ESPN, The Open’s broadcast partner of the last five years, providing the coverage.
ESPN will also broadcast The Open in 2016 at Royal Troon. Dawson said, “We have enjoyed, and continue to enjoy, an excellent relationship with ESPN.  They have raised the bar in terms of covering Major championship golf and their commitment to telling The Open’s story and delivering the most compelling coverage of The Open Championship has been outstanding.”

Related Articles

We hope that you enjoy and value the information provided by the AGIF on our website and via our other multi-media channels. As a not-for-profit organisation, the AGIF relies largely upon membership dues to fund its operations. This is especially true during the Covid-19 period. AGIF Membership also has its privileges. In joining the AGIF, you will have the opportunity to publicise your brand and activities and participate in the Federation’s educational events at discounted prices. We welcome you to join the AGIF. In doing so, you will be supporting your brand and the industry. For more information, please see Membership Benefit page.