FootJoy is ‘First and Foremost’

Richard Fryer [centre] with Chris Steele [left] and Andrew Cotter.
Richard Fryer [centre] with Chris Steele [left] and Andrew Cotter.
London, England: FootJoy has received the highest possible endorsement from golf retailers throughout the United Kingdom by collecting the ‘Shoe of the Year’ and ‘Apparel Brand of the Year’ awards at the 2014 Foremost Golf Industry Awards.
FJ’s Contour Series, the best-selling golf shoe in history with more than six million pairs sold worldwide, received the Shoe of the Year accolade, while the brand’s Performance Apparel Collection was also recognised for its outstanding quality in the highly competitive ‘Apparel Brand’ category.
Managed by Foremost Golf, the United Kingdom’s largest golf retail group, the awards are chosen by over 950 Foremost professionals across the country and reflect the brands and products which have excelled over the course of the year.
“Everyone at FootJoy is thrilled to see Contour Series receive the Shoe of the Year award, continuing its incredible track record as the overwhelming footwear of choice among amateur golfers,” said Richard Fryer, Sales and Marketing Director, FootJoy.
“We’re equally delighted to be named the #1 apparel brand in the UK over the course of the year by Foremost members, who are a key element of our business.
“Having only entered the full line apparel market in 2012, this accolade recognises the progress we have made in this relatively short time and the trust that the Mark of a Player brand has among PGA Professionals and retailers nationwide.”
Foremost Golf Company Director, Andy Martin, said: “The Contour shoe has been the top selling shoe for our membership this year but the ‘exclusive line’ models have also delivered increased margins, which has been justly recognised by our membership.
“The apparel range has been very popular, particularly with our EMP professionals, who have embraced the ‘Marketing Supported Clothing’ models offered by FootJoy that help members drive through sales.”
FootJoy is part of the Acushnet company, a Full Business Member of the Asian Golf Industry Federation.

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