Miami, United States: Callaway Golf Apparel, a division under Perry Ellis International, has introduced two new industry leading developments: Performance Cotton fabrics in conjunction with Opti-Soft performance technology.
This latest development combines the vibrant colours and performance attributes of polyester with the soft feel and comfort of cotton.
Designed to enhance comfort without compromising performance, Performance Cotton is the best of both worlds. The results are garments that offer a soft, natural feel combined with the performance golfers expect.
Performance Cotton melds the most desirable attributes of cotton and polyester fabrics, eliminating the need to compromise performance for natural feel, or vice-versa, and providing an unparalleled product in terms of both comfort and performance.
Launching for spring 2015, all Performance Cotton products will feature Opti-Soft product technology, a part of the Callaway Opti Series family of performance technologies, as well as both Opti-Dri and Opti-Shield performance technologies.
Opti-Soft technology is designed to optimise the feel and comfort of a garment, while still providing maximum performance. Opti-Dri technology transfers moisture away from the body to help in evaporation while Opti-Shield technology creates a layer of protection from the sun’s harmful rays.
Opti-Series continues to enhance enjoyment of the game by addressing comfort and performance concerns that golfers of all levels face.
Features within the Opti-Series line currently available include Opti-Dri, Opti-Shield, Opti-Stretch, Opti-Genic, Opti-Repel, Opti-Cool, Opti-Therm, Opti-Vent and Opti-Soft. Opti-Series is another example of the Callaway tradition of performance and quality.
Callaway Golf is a Full Business Member of the Asian Golf Industry Federation.
Hanoi, Vietnam: Le Hoang Phuong, a respected figure in golf in Vietnam, has been appointed as a Senior Advisor to the Asian Golf Industry Federation.