ASIAN GOLF INDUSTRY FEDERATION

Privacy Policy

Kuala Lumpur Golf & Country Club

AGIF Asia (“AGIF”, “we”, “us”, or “our”) is committed to protecting the privacy of our website visitors (“you” or “your”). This Privacy Policy explains what information is collected, how it is used, with whom it is shared, and the rights and choices available. It is modeled to match a non-profit industry federation operating public websites, membership systems, event registration, newsletters, and partner programs across Asia. AGIF Asia (“AGIF”, “we”, “us”, or “our”) is committed to protecting the privacy of our website visitors (“you” or “your”).

  • Who we are
    • We are a non-profit industry federation that supports sustainable growth, education, networking, and standards across the golf industry in Asia, operating websites, email newsletters, and event platforms.
    • Our activities include membership services, events, education programs, partner initiatives, and communications to stakeholders and subscribers.

  • Scope
    • This Policy covers data collected via our websites, forms, membership portals, event registrations, newsletters, surveys, and related digital services we operate or control.
    • It does not cover third-party websites, event hosts, payment providers, or social platforms that are governed by their own policies.

  • Information we collect
    • Provided data: name, organization, role, contact details, membership category, billing details, event preferences, dietary/access needs, and communications.
    • Technical data: IP address, device/browser, pages viewed, and cookie identifiers for analytics and performance.
    • Communications and content: inquiries, feedback, survey responses, and consent records.
    • Newsletter data: subscription status, engagement metrics, and mailing list preferences through our email service.

  • How we use information
    • To administer memberships, events, education, and certifications; to communicate updates, benefits, renewals, and service notices.
    • To send newsletters, industry news, event notices, and educational content with opt-out options in every message.
    • To improve websites and services via analytics and performance optimization.
    • To comply with ethics, legal, and regulatory requirements across jurisdictions we operate in.

  • Legal bases (where applicable)
    • Consent for newsletters, non-essential cookies, and certain marketing.
    • Contractual necessity for membership and event administration.
    • Legitimate interests for service improvement, stakeholder engagement, and fraud prevention, balanced with user rights.
    • Legal obligations for compliance, record-keeping, and responding to lawful requests.

  • Sharing and disclosures
    • Service providers: hosting, CRM, email delivery, event platforms, payments, analytics, and security—bound by confidentiality and processing terms.
    • Partners: limited sharing for co-hosted programs or events where necessary to deliver benefits, subject to appropriate safeguards.
    • Legal compliance: disclosures required by law, regulation, or to protect rights, safety, and integrity.
    • We do not sell or rent personal information.

  • International transfers
    • Data may be processed or stored in multiple countries by us or our providers with appropriate safeguards, given our regional operations and global service stack.

  • Data retention
    • Retained only as long as necessary for memberships, events, legal/regulatory obligations, dispute resolution, and to maintain accurate records.
    • Newsletter subscribers retained until unsubscribe or inactivity thresholds, with periodic list hygiene.

  • Security
    • Reasonable technical and organizational measures to protect data, including access controls, encryption in transit, and vendor due diligence, recognizing internet transmission risks.

  • Your choices and rights
    • Access, correction, deletion, withdrawal of consent, and objection/restriction requests in line with applicable laws; unsubscribe links included in emails.
    • Cookie controls via our Cookie Banner and browser settings; see Cookie Policy for details.

  • Cookies and similar technologies
    • We use essential and non-essential cookies; non-essential cookies require consent and can be managed at any time via the banner/tools.
    • See Cookie Policy for cookie categories, purposes, and control mechanisms.

  • Children
    • Our services target professionals and organizations; we do not knowingly collect data from children.

  • Updates
    • This Policy may be updated and posted with a revised “Last updated” date; material changes will be highlighted via site notices.

  • Contact
    • Questions, requests, or complaints can be directed to our designated contact listed on our website’s contact page or footer.

AGIF Asia takes the protection of your personal information seriously and takes appropriate measures to safeguard it from unauthorized access, disclosure, alteration, or destruction. However, please be aware that no method of transmission over the internet, or method of electronic storage, is 100% secure.

SN Farhana Hamzah

GCSAM / Els Club Desaru Coast
President of Golf Course Superintendents’ Association of Malaysia (GCSAM)/ Golf Superintendent at The Els Club Desaru Coast
Malaysia




Owen Hester

Green Dynasty
Managing Director
Singapore
Topic : Renovation Projects - Key Considerations
Owen Hester serves as the Managing Director of Green Dynasty Pte Ltd, a globally
recognised leader in Golf Construction Management with offices located in Singapore,
Dubai, and the United States.

Green Dynasty has overseen significant redevelopment and renovation projects at prominent golf facilities across Asia, including Sentosa, Seletar, Sembawang, and Laguna in Singapore, Royal Selangor and KLGCC in Malaysia, as well as notable works in the Philippines and Brunei.

The company's expertise lies in developing tailored methodologies for each course, enabling effective project execution while appropriately managing member expectations, club resources, and budget constraints.

Chris Gray

The R&A
Head of Sustainable Golf &
Agronomy Asia-Pacific
Singapore
Topic : Welcome by AGIF President - Update on AGIF plans
Chris Gray leads The R&A’s Sustainable Agronomy Service across the Asia-Pacific region, providing expert guidance to golf courses on environmentally responsible turf management and course development.

With deep experience preparing venues for major championships like The Open and the AIG Women’s Open, he helps clubs implement best practices in irrigation, turf selection, and resource efficiency. His work supports long-term sustainability and resilience in golf course operations amid climate and regulatory challenges.

Mark Ray

APAC at C&D Trojan Battery Company
Regional Sales Manager
Queensland, Australia


Topic : The Latest in Global Battery Technology
Over 25 years of experience in B2B sales, operations, and technical support across APAC & Oceania. For the past 18 years, has managed key sales initiatives for motive and industrial batteries, including Trojan, Lithium-Ion, and VRLA, overseeing distributor networks, OE accounts, and technical training.

Pascal Orczech

Golfasian
Director of Business Development
Bangkok

Topic : International Best Practices in Golf Tourism
Pascal Orczech is a seasoned business development leader with nearly 20 years in the travel and tourism industry, specializing in automation and digital transformation. As Director of Business Development at Golfasian, he drives scalable growth through AI-powered lead generation, CRM automation, and workflow optimization.

His expertise in e-commerce and data-driven marketing has helped expand Golfasian’s global footprint. Passionate about innovation, Pascal is at the forefront of intelligent business solutions in tourism.

Chuah Choo Chaing

C3PR Services
Golf Business Owner
Kuala Lumpur , Malaysia

Topic : Public Relations - Tell your story for Profit
Leads Marketing and Communications for the PGA TOUR in APAC, managing media strategy, partnerships, and PR for tournaments in China, Korea, Japan, and supporting international events. Focuses on growing fan engagement and raising exposure for the TOUR and elite golfers, including top Asian players.

Evan Du Plessis

Sports Turf Solutions
Head of Agronomy,
Ho Chi Minh City, Vietnam
Topic : Innovation in Grasses
Evan Du Plessis is a passionate and adaptable Turf Professional with a deep commitment to excellence and responsibility. Known for his exceptional communication skills, Evan has consistently fostered positive working relationships across all levels—from staff and management to corporate guests and club members.

With a forward-thinking mindset, Evan stays at the forefront of industry advancements, continuously integrating the latest technologies and environmental developments into his work. His dedication to innovation and collaboration makes him a respected voice in the turf management community.

Rob Weiks

Rain Bird Corporation
Southeast Asia Area Manager – Golf
Singapore
Topic : Smart Irrigation with new Technology
Southeast Asia Area Manager at Rain Bird International with 33 years of hands-on experience in golf course and turf management, horticulture, and landscape design.

Recognized for international sales and leadership awards, with expertise spanning golf course construction, agronomy, irrigation management, tournament operations, and sustainable maintenance practices across diverse turf types and challenging environments.

Joshua Ho

Singapore Golf Association
Chief Executive Officer
Singapore
Topic : Success Stories : From The Region
Joshua Ho is Chief Executive officer of the Singapore Golf Association, providing strategic direction and overseeing operations since 2021. He joined SGA in 2019 as High-Performance Manager after earning a Bachelor of Business Management from Singapore Management University.

Jessie Lu

Club Car (Shanghai) Co.,Ltd
Product Management & Marketing Manager, Asia
Shanghai, China
Topic : New Technology and Sustainability
With over 15 years of commercial leadership in dynamic B2B sectors, Jessie is responsible for Asia Product and Marketing in Club Car. Combining deep market expertise with a multinational educational background from both Asia and Europe, Jessie provides valuable strategic direction on the evolution of the golf industry.

Catalina Tapia

Golf Caddies
Co-Founder, CEO & Creative Director
Pattaya , Thailand
Topic : How Thailand uses data analysis to boost sales and quality
Catalina Tapia is CEO of Golf Caddies, based in Pattaya , Thailand. She brings experience from Kata Collective, Ashurst, Havoc Creative, and AECOM, and holds an Associate Diploma in Graphic Design and Photography from the University of Western Sydney.

James Cronk

Cronk Group Inc.
President / Co-Founder Golf Industry Guru
Canada
Topic : Best Practicies from North America / New Tools for Training and Education
James Cronk is a golf industry leader with over 30 years of experience as a golf professional, club manager, and speaker at major global events. Through CRONK GROUP and GOLF INDUSTRY GURU, he helps clubs improve service, operations, and profitability, working with private clubs, public courses, athletic clubs, and resorts worldwide.

Nick Brown

Campey Turf Care Systems
Export Sales Manager
England, United Kingdom
Topic : Essential Machinery for SE Asia
Tang is Executive Director of Club Operations and Township Management at Gamuda Land, overseeing Kuala Lumpur’s Kota Permai and Johor’s Horizon Hills Golf & Country Clubs. He is also enrolled in the AGIF-administered CCM programme, recognized globally as the gold standard in club management certification.

Tang Meng Loon

Malaysian Association of Golf & Recreational Club Owners Bhd (MAGRO)
Chairman / Executive Director
Gamuda Land, Malaysia
Topic : Career Planning - What are your options ?
Tang is Executive Director of Club Operations and Township Management at Gamuda Land, overseeing Kuala Lumpur’s Kota Permai and Johor’s Horizon Hills Golf & Country Clubs. He is also enrolled in the AGIF-administered CCM programme, recognized globally as the gold standard in club management certification.

Thad Bell

Ernie Els Design
Regional Director
Vietnam
Topic : Construction principles for Long Term Efficiency
Thad Bell is a member of the American Society of Golf Course Architects (ASGCA) with over 28 years of international experience in golf course design. His portfolio spans a wide range of projects, from par 3 layouts to award-winning resort courses, across Mauritius, South Africa, the Middle East, and Southeast Asia.

Thad has played a key role in numerous new-build and renovation projects through his long-standing collaboration with Ernie Els Design. Known for his hands-on approach, he ensures that each project is thoughtfully developed on paper and meticulously executed in the field, recognizing that successful implementation is critical to a course’s long-term success.

Thad currently serves as the Regional Director for Ernie Els Design’s Asia-Pacific office, where he is leading the firm’s expansion into the Asian market. His expertise and commitment to quality continue to shape memorable golfing experiences across diverse landscapes and cultures.

Samuel Choong

Laguna Phuket
General Manager
Tropicana Golf & Country Resort
Selangor, Malaysia
Topic : Solar Panels - can this work at your club ?
Samuel Choong is General Manager at Tropicana, Malaysia, with over 25 years of experience in commercial operations, marketing, and business development. They have held senior roles at Diageo, Pan Malaysian Sweeps, and Maxxium Fine Wines & Spirits, driving strategic growth, market expansion, and key account management across diverse sectors.

Paul Wilson

Laguna Phuket
Managing Director
Phuket , Thailand
Topic : Value of Golf - Creating the ultimate golf destination in Thailand
Mr. Wilson is Senior Assistant Vice President at Laguna Phuket, overseeing operations, destination events, and the Laguna Golf Group’s three courses. A PGA Fellow Professional, he joined Laguna in 2013 and has led award-winning renovations and golf management projects across Asia.

Mark Matehaere

EnvoyGolf
Founding Director
Sydney , Australia
Topic : Attracting & Retaining Leaders in the Golf Industry:
A Practical Guide to Success From Australia
Mark Matehaere is the founder of EnvoyGolf and a founding director of Ellington Savage. With over 35 years’ experience in executive search, he has advised leading organisations across sectors and guided golf clubs throughout Australasia and beyond. He shares practical insights on what he has observed to work in attracting and retaining high-impact leaders.

Dr. Yasmin Rasyid

Sime Darby Property
Sustainability Scientist / General Manager
Kuala Lumpur, Malaysia
Topic : Maintaining Sustainability Practices at KLGCC
Yasmin is a sustainability scientist with over 26 years’ experience in environmental management and community development. Founder of EcoKnights and now with Sime Darby Property, she drives sustainable township development, decarbonization, and high-impact community initiatives.

Her expertise in sustainability, leadership, and community development, drives impactful decarbonization and social initiatives at Sime Darby Property. She’s also a mentor, creative soul, and passionate volunteer who finds peace in nature.

Chris Geraghty

59 Club Asia
General Manager
Phuket, Thailand
Topic : How Europe Measures the Member/ Visitor Experience
Chris Geraghty, Managing Partner & General Manager of 59club Asia is a seasoned operator having experience in hotel, resort, F&B, and golf contexts. Chris held General Manager positions for Troon Golf at world class facilities in North Africa, The GCC, and Southeast Asia.

Chris has a wealth of experience with 59club tools and resources having been a customer of 59club for many years prior to joining the Company at the end of 2024. Chris has achieved five gold flags as a customer of 59club and was recognized as Golf Manager of the Year for Asia in 2023, perfectly positioning Chris to support client venues throughout the region to maximize the value of working with 59club.