Kuala Lumpur, Malaysia: Clinton Norris, Director of Sales and Marketing at Troon, has challenged golf clubs to set measurable participation goals and make growing the game a year-round priority.

Norris was part of a panel session at last week’s Asian Golf Industry Federation (AGIF) Annual International Sumit entitled: The Future of Women’s Golf — Growing Participation, Creating Opportunity for Women Golfers.

Joining Norris for the debate were Michele Low, Founder and Head Coach of Michele Low Golf Academy, and Swing’s Ivan Yap.

Reflecting on the Sime Darby Convention Centre gathering in a LinkedIn post, Norris said: “Growing participation in golf starts with creating a sense of belonging.

“It was a privilege to speak at the AGIF Annual International Summit 2026 in Kuala Lumpur, discussing a subject that both I personally and everyone at Troon are passionate about: the future of women’s and junior golf.

“I was particularly honoured to share the stage with Michele Low, who is doing fantastic work developing women’s and junior golf in Kuala Lumpur and across the wider Malaysian golfing community, and Ivan Yap from Swing, who brought a valuable technology perspective to the discussion.

“One of the key messages I wanted to share was that growing participation requires more than introducing new programmes or hosting occasional events. It requires a genuine commitment to making golf more accessible, welcoming and relevant to the next generation.

“Drawing on examples from across Troon International’s portfolio, including The Grove in England, The Els Club Desaru Coast in Malaysia, Prestige Golfshire in India and The Els Club, Dubai, we explored how facilities can attract new audiences by creating experiences that extend beyond traditional golf.

“My biggest takeaway for our industry? As we approach 2027 business planning, let’s challenge ourselves to move beyond one-off women’s or junior golf initiatives. Set measurable participation goals, engage our teams and make growing the game a year-round priority.

“The future of golf isn’t simply about attracting more golfers. It’s about creating an environment where more people feel they belong, participate and ultimately develop a lifelong connection with the game.”