Miami, United States: Ahead of the Miami Grand Prix and the PGA Tour’s Miami event, McLaren’s new venture, McLaren Golf, was launched alongside the introduction of its debut irons; the Series 1 and Series 3.

Nick Martin, Co-Chief Commercial Officer, McLaren Racing, said: “Miami provides the perfect stage for the launch of McLaren Golf, bringing the worlds of racing and elite golf together, at a defining moment for our brand. 

“A powerful extension of who we are, McLaren Golf broadens our reach, deepens our relevance with fans, and reinforces our commitment to driving success at the highest level of global sport.”

First unveiled in March, McLaren Golf represents a natural evolution of the brand’s high-performance mindset – translating decades of engineering expertise from motorsports and automotive design into the game of golf.

Built by a dedicated team of golf industry specialists and world-class engineers who have been immersed in McLaren’s ways, the new venture is focused on delivering precision equipment for golfers who share McLaren’s obsession with detail.

Neil Howie, CEO of McLaren Golf, said: “We’ve been working toward this moment for some time and there’s a real sense of anticipation in seeing it all come to life.

“Behind the scenes, we challenged every part of the process – from materials to construction – to uphold the exacting standards and constant pursuit of excellence that define McLaren. To now introduce these irons to the world and see them in the hands of golfers is incredibly exciting.”

The brand’s initial roster of world-class athletes is led by Justin Rose and is joined by Michelle Wie West and Ian Poulter. “They’re athletes who reflect McLaren Golf’s pursuit of excellence through precision, preparation and performance. All three are not just ambassadors for the brand, but investors, committed to the long-term success of McLaren Golf,” said a statement from the company.

At the core of McLaren Golf is a question: If there were no constraints, no legacy processes, no material limitations – what could a golf club become?

In the irons category, McLaren Golf’s answer begins with Metal Injection Molding (MIM), an advanced and highly specialised manufacturing process rarely used at scale in golf due to its complexity and cost.

McLaren Golf utilises MIM for precision control over material composition, internal geometry and mass distribution – unlocking a level of freedom not possible through traditional forging or casting. Every gram of weight, every structural element and every performance characteristic can be intentionally designed.

It is a granular process that aligns with the same philosophy McLaren applies to its supercars and race team: no detail too small, no gain too marginal.

Henrik Wilhelmsmeyer, Chief Commercial Officer, McLaren Automotive said: “McLaren Golf translates the precision and performance mindset that defines our brand into a new, relevant context. It’s a strategic extension of McLaren – designed for those who value performance, craftmanship and purpose.”

Ryan Badgero, Head of Engineering, said: “Our technology and manufacturing efficiencies, with both Series 1 and Series 3, allow us to start strong and immediately compete with industry front runners.

“It starts with Metal Injection Molding, which gives us complete control over material chemistry, geometry and mass distribution. That level of control allows us to design each iron as part of a system, where we have a vision and pre-determined goal that we’re able to engineer into reality.”

Both Series 1 and Series 3 irons are priced at US$375 per club (in a stock configuration) and will initially be available in North America, Europe and South Korea through select custom fitting retailers starting from April 30.