Scottsdale, Arizona, United States: Troon has announced the launch of Access, a fully integrated golf eco-system that brings together tee time booking, subscription savings, loyalty rewards, and e-commerce into one connected platform.

Branded as ‘A New Era in Golf Rewards’, Access is designed to reward golfers for their loyalty while making it easier than ever to book, play, earn, and shop.

Access is comprised of four core components: a modern tee time booking engine at GolfWithAccess.com, a free rewards programme called Access Loyalty, a paid subscription offering known as Access Premium, and an integrated online retail experience, the Access Shop. Together, these elements create a unified digital experience where every round played and every dollar spent contributes to meaningful rewards.

Through GolfWithAccess.com and the Access mobile app, golfers can book tee times at hundreds of courses across the United States, invite friends directly into reservations, receive tee time notifications, and manage their rewards activity within a single account. Members automatically earn points on eligible rounds booked through the platform and can redeem those points instantly toward future tee times or products in the Access Shop.

More than 200 courses currently participate in the Access eco-system including premier destinations such as Kapalua Golf, Pronghorn Golf Club, and Troon North Golf Club. The participating network continues to expand, both inside and outside of Troon’s management portfolio.

Troon President and CEO Tim Schantz said: “Access represents the future of how golfers and courses grow together. Golfers want meaningful savings, flexible rewards, and a seamless digital experience. Courses want sustained demand, repeat play, and deeper customer relationships.

“Access aligns those priorities within one connected eco-system. By rewarding golfers for engaging within our network, we’re not only enhancing the consumer experience, we’re building a long-term growth engine that supports the performance and vitality of the courses we manage.”

Access Loyalty is free to join and enables golfers to earn points for every eligible dollar spent on rounds booked through the platform or on products purchased through the Access Shop. As members accumulate points, they progress through Silver, Gold, and Platinum tiers that unlock accelerated earning rates and expanded redemption flexibility. Points are transparently displayed and can be applied directly during the tee time checkout process, eliminating traditional redemption charts and phone-based booking requirements.

For golfers seeking additional value, Access Premium and Access Premium+ offer subscription-based benefits that include year-round savings on tee times at participating courses, automatic loyalty tier upgrades, guest passes to share savings with friends, and exclusive offers in the Access Shop. The subscription model allows frequent players to maximise savings while continuing to earn and redeem loyalty points within the same eco-system.

The Access Shop extends the experience beyond the course, offering products from dozens of leading golf brands, including Callaway and TaylorMade, with Access Premium member-exclusive pricing and benefits. By integrating commerce directly into the platform, Troon has created a continuous rewards loop that spans booking, playing, and purchasing.

Jeff Ma, Chief Digital Officer at Troon, said: “Today’s golfers expect convenience and flexibility. With Access, you can book a tee time, invite your playing partners, earn points automatically, and apply those points toward your next round, all in one place. It removes friction and makes loyalty part of the booking experience itself.”

*Troon is a member of the Asian Golf Industry Federation.