Orlando, Florida, United States: The 73rd PGA Show, golf’s longest running and largest global business gathering, opened its doors to thousands of PGA of America Golf Professionals, golf leaders, industry executives and retailers, and 1.1 million square feet of exhibit, demonstration and meeting space at the Orange County Convention Centre on Wednesday morning.

For the next three days, golf industry professionals from around the world will source new products from more than 1,000 golf and golf lifestyle brands, attend high-level industry presentations, participate in education and career workshops and connect with peers and golf leaders to drive continued growth of the sport and the business of golf.

The 2026 PGA Show began with a special opening ceremony in the central lobby of the Orange County Convention Centre featuring live music by the Paradigm Band, a live performance artist creating a painting to capture the essence of the moment, and a former NBA and MLB standout who are both passionate about golf and reside in the Orlando area.

ESPN’s Michael Collins introduced PGA of America President Don Rea Jr and North Florida PGA Section Executive Director Andrew Yeast, who headlined the opening ceremony.

While performance artist Sergio Gutierrez worked on his painting, Rea and Yeast introduced Orlando Magic Ambassador and 15-year NBA standout Bo Outlaw and 17-year MLB great Johnny Damon, a two-time World Series champion. They were interviewed by Collins.

In addition, the city of Orlando presented the PGA of America with a special proclamation celebrating 40 years of conducting the PGA Show in the Magic City.