Orlando, Florida, United States: Reflecting the evolution of the game and its business, the 2026 PGA Show debuted a refreshed brand identity aligned with the PGA of America’s modern brand direction.

The updated look delivered a clean, contemporary aesthetic across Show signage, digital platforms and on-site experiences, reinforcing the PGA Show’s role as a forward-looking industry platform while supporting expanded programming, new partnerships and emerging sectors across the golf and golf-adjacent marketplace.

Several refreshed and expanded experiences debuted in 2026, including The Range, a redesigned premium equipment and technology testing area featuring full-swing and short-game bays, a putting green, contests and interactive technology experiences on the Show Floor.

Racquet Sports at the PGA Show more than doubled in size from 2025, becoming a fully integrated ‘show within a show’ with 60+ exhibiting brands, two pickleball courts, a full padel court, live demonstrations, coaching clinics and athlete-led sessions.

A new Celebrity Pickleball Pro-Am, hosted by Matt ‘McNasty’ Manasee, highlighted how golf, pickleball, tennis and padel are converging to drive participation and year-round revenue at facilities worldwide.

At the Orange County Convention Centre (OCCC), the game’s most recognisable brands and veteran manufacturers, along with nearly 400 new exhibitors, created an unparalleled marketplace, showcasing the latest innovations that will enhance the golf experience and drive the business of the sport.

Thousands of products and services were introduced among some 10 miles of Show aisles including eye-catching products such as the Ping G440 K driver and Scottsdale Tec Putters, Titleist Bob Vokey SM11 wedges and T-Series Oil Can Finish Irons, Cobra 3DMP, 3DX irons and OPTM driver, PXG GEN8 irons and Lightning drivers, Bridgestone’s line-up of Tour B balls, Shot Scope’s new LM1 launch monitor, Uneekor AI Trainer, Turtlebox 3rd Generation Original Speaker, the Sun Day Red Presidio Shoe, True Linkswear AntiGravity Shoe, and Nike Golf Air Max ’95 G shoe.

There were also next-season fashion collections from Fore All, Tori Richard, Puma, J. Lindeberg, Students Golf, adidas, Primo Golf Apparel, Lululemon, Under Armour and Johnnie-O, among others.

The Innovation District, featuring the New Product Zone and Inventors Spotlight, showcased emerging technologies and entrepreneurial creativity that continue to push the game forward and redefine how golf is played, taught and experienced. PGA Show attendees voted Ayr Support, Tee Box Caddie and Pinned Golf as the top three New Product Zone winners from more than 250 entries.

Additionally, the United Inventors Association, partners in organising the Inventors Spotlight pavilion and stage programming, selected four inventions from nearly 50 for top honours: Prong Putting (Best Marketing), Rapid Risk Education (HeatBox) (Best Product Pitch), TeeBoxx (Most Innovative) and Chip’d (Pinnacle Award).

Innovation extended beyond equipment and technology to the golf lifestyle itself, as Fashion Show attendees cast live votes for the best looks on the runway. Rhone (Best Men’s Brand), A. Putnam (Best Women’s Brand) and Bubble Lifestyle (Best Dressed) earned top honours in the 2026 PGA Show Fashion Show.

*The PGA of America is an Executive Member of the Asian Golf Industry Federation.