Orlando, Florida, United States: The 73rd PGA Show delivered a powerful statement on the strength, scale and future of the global golf industry, welcoming more than 34,000 industry professionals from 90 countries and all 50 US States to Orlando for the game’s largest annual business gathering.

Marking the 40th consecutive year at the Orange County Convention Centre (OCCC), the PGA Show reached its largest size since 2009 for the second consecutive year, underscoring golf’s continued momentum and health heading into the new season.

As the premier destination for the business of the US$102 billion golf industry, the PGA Show brought together professionals, owners, retailers, manufacturers, innovators, media and leaders who collectively shape the future of the game. For more than seven decades, the PGA Show has set the tone for the year ahead, and 2026 proved no exception.

PGA Show Vice President Marc Simon said: “Each year, the PGA Show sets the direction for the golf business worldwide. Golf is healthy, the business is strong and the future of the game has never been more exciting.

“From impactful product launches and education to meaningful partnerships and networking, the Show provides energy and confidence for the season ahead. The growth we saw in 2026 reflects an industry that is evolving, innovating and investing in long-term success – and the momentum in Orlando reinforces that golf’s best days are still ahead.”

Spanning 1.1 million square feet of exhibition, demonstration and meeting space across the OCCC’s West Building, often referenced as more than 10 miles of show aisles, the 2026 PGA Show expanded across every major metric, including attendance, exhibitor count, net booth space and total event footprint, making it the largest PGA Show in 16 years.

The event featured 1,195 participating brands, representing market leaders, veteran manufacturers and emerging companies entering the golf marketplace, all showcasing thousands of new innovations in equipment, technology, fashion, training aids and golf-related services.

Industry professionals in attendance included more than 8,200 PGA of America Golf Professionals, LPGA Professionals and international PGA Professionals, alongside more than 1,300 VIP buyers representing 910 facilities and retailers. Collectively, these VIP buyers brought approximately US$975 million in purchasing power and nearly US$2.4 billion in retail sales potential to the Show.

*The PGA of America is an Executive Member of the Asian Golf Industry Federation.