Nottingham, England: The United Kingdom and Ireland branch of John Deere has announced that The Farming Community Network (FCN) will be its official charity partner for 2026.

The commitment will see John Deere staff receive specialist well-being support training from FCN, as well as opening the door to a range of volunteering opportunities. 

Thousands of pounds will also be raised through fund-raising initiatives to help FCN further its reach and impact across the rural community. 

Joedy Ibbotson, Division Business Manager at John Deere, said: “We all have a responsibility to safeguard the health and well-being of those living and working in rural areas. 

“FCN is a charity that does incredible work in this area. Its outreach touches our staff, our network, our customers, and throughout the communities we operate in. It is a great fit for us and the partnership is something that really resonates with our team.” 

John Deere employees have a strong track record of fund-raising for good causes, both national and local. 

Previous efforts include tackling the Peak District Ultra Challenge in aid of Cancer Research UK, raising more than £13,000. Staff are encouraged to come forward with their own ideas for volunteering and fund-raising, with the company pledging to support these initiatives.

The FCN partnership was announced at an all-employee meeting at John Deere’s Langar headquarters in Nottinghamshire. 

Georgina Lamb, Head of Partnerships with FCN, said: “We are delighted to partner with such a well-respected company as John Deere, which as well as providing vital funds for the charity has given us the platform to promote our work to the wider agricultural community. We look forward to working with the team in the coming months.”

As part of the event, staff were trained by FCN with a bespoke course in well-being support for the agricultural community.

Ibbotson added that the organisation was particularly keen to add its reach to the charity’s ‘Nip it in the Bud’ campaign, which is part of the UK-wide Rural Communities Cancer Project between FCN and Macmillan Cancer Support.

The focus of the campaign is on early detection of cancer and making time to see the GP if someone notices a change in their health.

He said: “Farmers and their families are so busy that health concerns can often get pushed to the bottom of the to-do list. Rural communities often also have lower access to cancer services and support due to living in more isolated areas.

“However, early diagnosis is essential, so John Deere is keen to encourage people to be more familiar with the early signs of cancer, and to take the necessary steps to get checked and nip it in the bud.

“FCN plays a crucial role in supporting the farming community through difficult periods and times of change, and we’re proud to be standing alongside them this year.”

*John Deere is an Executive Member of the Asian Golf Industry Federation.