Kansas, United States: Shelly Robbins, a sales and business development professional with more than two decades of experience, has been named Senior Director, Foundation, Corporate Sales and Events for the Golf Course Superintendents Association of America (GCSAA).

In her role, Robbins will provide overall direction and programme management of the GCSAA Foundation, corporate sales and conference events and meeting planning to build strong relationships and ensure mutually beneficial funding is secured to carry out the GCSAA’s mission.

The creation of this position and hiring of Robbins come as the GCSAA enters its 100th year and is focused on setting up the Association for success in its second century and beyond.

Prior to joining the GCSAA, Robbins served as Assistant Vice President of Business Development for L’Oréal/Matrix, where she used data-driven analytics to optimise sales strategies and fuel organisational growth. She also previously served as Director of National and International Sales for Gear for Sports, Inc, working in the professional sports and military divisions.

She holds an associate’s degree in business management from Butler County (Kansas) Community College and a certification in agri-business from the University of Missouri-Columbia.  

“Shelly brings a strong balance of strategic leadership and hands-on execution with national and international companies,” GCSAA CEO Rhett Evans said. “Her ability to quickly build genuine connections will serve her well in working with external partners, prospective donors, and our internal teams.”

Robbins, who began her position on December 11, said: “It’s an exciting time to join the GCSAA as we enter the Association’s next century. I’m thrilled to help drive growth across the Foundation, corporate sales, and events, and to support the work that empowers golf course management professionals everywhere.”

Robbins’s team will include veteran GCSAA staff members Mischia Wright, Director of Foundation Development; Matt Brown, Director, Corporate Sales; and Jana Brown, Director, Conference Events and Meeting Planning.