Frisco, Texas, United States: Learning opportunities at the 2026 PGA Show will begin even before the Show Floor opens, with an expanded, week-long Education Programme designed to elevate professional expertise across every corner of the golf industry.

From the new Golf Industry Bootcamp on Tuesday, January 20, to more than 80 education sessions, Lunch & Learn Keynotes and specialty stages running through Friday, January 23, next year’s programme delivers the broadest slate of professional development offerings in PGA Show history.

Now in its 73rd year, the PGA Show continues to shape the business of golf, and the Education Programme remains a central driver of that mission. Learning opportunities begin on Tuesday and continue throughout the week, giving industry professionals a variety of ways to strengthen their expertise, grow their networks and earn PGA of America Professional Development Requirement (PDR) credits.

Core PGA Show sessions, built in partnership with the PGA of America, will focus on the Association’s Teaching & Coaching, Executive Management and Golf Operations learning tracks.

Additional Golf Industry sessions will cover widespread business subjects such as marketing strategies, culture and diversity, retail operations, member engagement, emerging tech, career development and more. Each learning track offers actionable insights to help professionals grow their expertise, expand their network and earn PGA of America Professional Development Requirement (PDR) credits.

Show Week learning begins on January 20 with the debut of the Golf Industry Bootcamp – an intensive, full-day workshop held before the exhibit hall opens and is designed for PGA of America Golf Professionals, buyers, sales representatives, golf operators and exhibitors. The programme delivers practical, business-focused training spanning merchandising, inventory planning, pricing, marketing and the changing customer demographics shaping today’s golf retail landscape.

These sessions equip attendees with modern tools to sharpen retail execution, strengthen collaboration across the buying and selling eco-system and drive more profitable, performance-focused outcomes throughout the year.

The new Lunch & Learn Keynote Series (January 21-22) brings together inspiring speakers including best-selling author and leadership coach Randi Braun and renowned career coach Johnny Guidry, who will share personal development and leadership lessons in an interactive, conversational format. All-Access education attendees can enjoy these keynote sessions in the All-Access Lounge, while networking with peers and presenters.

Education programme participants can choose from a four-day All-Access Education Pass, offering the greatest value, or a one-day pass. The All-Access Pass provides unlimited entry to education sessions, keynote presentations and the All-Access Lounge, along with amenities such as expedited check-in, a US$25 daily food voucher and an exclusive PGA Show gift bag.

The All-Access Lounge also serves as a networking hub and relaxation space throughout the Show, highlighted by a Cocktail Reception following the last session of the day on January 21, offering attendees and speakers the chance to connect and collaborate in a casual, community atmosphere.

PGA Show Week also features additional professional development opportunities, including presentations on the PGA of America Industry Stage presented by CapTech, PGA of America Golf Professional workshops in the PGA of America Member Business Centre and complimentary industry presentations on the Fitness, Health & Wellness stage, The Clubhouse stage and the Racquet Sports stage.

Additionally, the National Golf Course Owners Association Golf Business Conference (January 19-21), the AGM Golf Retail Conference (January 20) and the African American Golf EXPO and Forum (January 21-24) are co-located with the 2026 PGA Show.

*The PGA of America is an Executive member of the Asian Golf Industry Federation.