Orlando, Florida, United States: The PGA Show, golf’s longest-running and largest global business gathering, will return to Orlando from January 20-23, 2026, with the launch of a refreshed brand identity, expanded programming and impactful new partnerships.

Now in its 73rd year, the PGA Show remains the premier launch-pad for innovations shaping the US$102 billion golf industry.

Online registration is now open at PGAShow.com for all qualified industry professionals.

Held annually at the Orange County Convention Centre, the PGA Show brings together the people that make golf possible – PGA of America Golf Professionals, owners, vendors, leaders and more – to shape the future of the game.

Following last year’s largest event in 15 years, the 2026 PGA Show is currently tracking to exceed more than 1,000 participating brands and is expected to welcome more than 30,000 attending industry professionals to experience the latest in innovation, connect with influential peers and learn new business skills.

The PGA Show, organised by PGA Golf Exhibitions in partnership with the PGA of America, is introducing a refreshed identity for 2026 that aligns with the PGA of America’s modern brand direction. The updated identity features a clean, contemporary look, complemented by new partnerships and expanded programming in emerging industry sectors. These enhancements reflect the event’s continued evolution as it drives the business of golf and supports the growth of the sport.

“As the largest annual gathering of PGA of America Golf Professionals, the PGA Show is a powerful moment when our members connect directly with the game’s top business influencers to set the course for the year ahead,” said PGA of America President and Master Professional Don Rea Jr, Owner/Operator of Augusta Ranch Golf Club (Arizona).

“It’s behind the scenes at this event where our work begins to deliver better, more engaging playing experiences for golfers everywhere. This refreshed PGA Show signals a new era for our industry, one that’s defined in innovation, collaboration and the passion of PGA of America Golf Professionals shaping the future of the sport.”

PGA Golf Exhibitions Vice President Marc Simon added: “While the foundation of the event remains unchanged as a world-class destination for the business of golf, the PGA Show continues to expand into high-growth, golf-adjacent areas like golf fitness and racquet sports.

“The 2026 PGA Show is building upon a trusted legacy with the PGA of America while embracing the game’s continued evolution. By advancing innovation and unlocking new opportunities, we’re empowering PGA of America Golf Professionals, facility leaders and businesses across the globe to thrive. Together, we’re focused on driving the global golf industry forward.”

*The PGA of America is an Executive Member of the Asian Golf Industry Federation.