Vancouver, Canada: Jeff Ma, Chief Digital Officer (CDO) at Troon, will join James Cronk on Friday for an exclusive Golf Industry Guru (GIG) Member Q&A call designed to help golf course operators and managers leverage analytics, AI, and strategic decision-making to transform their business.

If you’ve heard of the MIT Blackjack Team, you know Jeff Ma. The inspiration behind the best-selling book ‘Bringing Down the House’ and the hit film ‘21’, Ma’s early career was defined by turning complex data into winning strategies. But that’s just the beginning.

Since then, Ma has built a portfolio of ventures (GolfSpan, CircleLending, Citizen Sports, and tenXer – all sold to major players like Virgin, Yahoo, and Twitter), pioneered the ‘Moneyball’ movement by advising professional sports organisations like the San Francisco 49ers and Portland Trail Blazers, and held executive leadership roles at Twitter and Microsoft.

Now, as CDO at Troon, one of the world’s largest golf management companies, Ma is applying his data science expertise to reshape how golf operations work.

In this session, Ma will tackle some of the most pressing questions facing the golf industry:

• What lessons can entrepreneurs and operators learn from his unconventional background?
• How is the golf industry currently using technology – and where are the gaps?
• What do golfers actually want from their courses?
• What role will AI play in golf operations moving forward?
• What practical advice can Ma offer to General Managers and operators looking to modernise their tech stack?

The conversation will be hosted by GIG Co-Founder Cronk in an interview format, with audience Q&A woven throughout to ensure your most pressing questions get answered.

How to Watch

Date: Friday, October 24
Time: 11 am :00 Pacific / 2 pm Eastern
Platform: Live on YouTube and LinkedIn
Watch Here: https://www.youtube.com/live/B4B3j9kZnug?si=tm8I8o2w7zVnYk5B

No registration is required. Simply click the link above to tune in live.

If you’re a golf course operator, general manager, or industry professional looking to understand how technology and data can drive better business decisions, this call is essential viewing.

Ma’s track record of building successful ventures, advising some of the world’s top sports organisations, and now leading digital transformation at Troon makes him uniquely qualified to address the real challenges facing modern golf operations.

This is a rare opportunity to learn directly from someone who has mastered the intersection of sports, data, technology, and business strategy.

*Troon is an Executive Member of the Asian Golf Industry Federation.