Dubai, United Arab Emirates: The turf industry is set to converge in the Middle East next year with the launch of the MENA TURF SHOW.

Supported by VIYA GOLF, this will be the Middle East and North Africa region’s first dedicated event for golf, sports turf and landscaping innovation. As such, the show, which will take place on April 17, 2026 at the Park Hyatt Dubai and Dubai Creek Golf & Yacht Club, will provide a vital platform for professionals to connect, discover new technologies, and share expertise.

From golf course superintendents to sports venue managers and golf course architects, THE MENA TURF SHOW promises insights and solutions tailored to the unique challenges of the Middle East’s climate.

Attendees can look forward to expert-led sessions covering topics such as sustainable turf practices, sports field construction and maintenance, R&D agronomy insights and golf industry future trends.

THE MENA TURF SHOW has been made possible by the sponsorship of Campey Turf Care Systems and Polyclean Turf Division UAE, whose support underscores the importance of bringing cutting-edge turf solutions to the region.

Organisers said the event will blend cutting-edge technology with practical insights for maintaining high-quality turf and landscapes in extreme conditions.

“The Middle East is investing heavily in world-class golf courses, sports facilities, and green spaces,” said Nick Brown, Export Sales Manager at Campey Turf Care Systems and an Asian Golf Industry Federation (AGIF) Board Member. “The MENA TURF SHOW will serve as a vital hub for innovation and collaboration, helping industry leaders shape the future of turf management across the region,” he added.

Babiker Khateeb, Commercial Director Polyclean Turf Division UAE, said: “Sustainability and innovation are key to managing turf in extreme climates. The MENA TURF SHOW is the perfect platform to bring education that can transform how we care for sports surfaces and landscapes in this unique environment.”

As the Official Educational Partner of the MENA TURF SHOW, the AGIF will play a vital role in delivering industry-leading knowledge, training, and thought leadership to turf and golf professionals across the region.

Chris Gray, President of the AGIF, said: “We congratulate all those involved in this exciting initiative and look forward to supporting the event.”

Further details on registration will be announced soon.

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