Frisco, Texas, United States: The 2025 PGA Buying Summit, the golf industry’s exclusive mid-season business and networking event, opened yesterday at PGA Frisco with a sold-out lineup of 180-plus golf and lifestyle brands, influential PGA of America Golf Professionals, and key buyers representing more than US$300 million in purchasing power and US$525 million in retail sales.

Held across the Omni PGA Frisco Resort & Spa and the Home of the PGA of America, this year’s Summit delivers an immersive three-day experience focused on product discovery, professional development, and industry connection.

While the PGA Buying Summit is open exclusively to golf industry professionals, tonight’s Summer Jam Golf Festival, supported by MyShop, is open to event attendees and free to the public.

Following private ONE2ONE VIP buying appointments and a full slate of golf and retail sales education sessions yesterday, the sold-out Exhibit Ballrooms opens today, showcasing a broad range of Spring 2026 golf resort apparel collections and the latest golf innovations.

Exhibitors include market leaders, veteran golf companies, and emerging brands breaking into the golf retail space.

Key buyers and influential PGA of America Golf Professionals are registered to attend representing hundreds of golf facilities, top resorts, retail chains, and independent shops from across the US and Mexico.

*The PGA of America is an Executive Member of the Asian Golf Industry Federation.