Frisco, Texas, United States: More than 170 golf and golf lifestyle brands are gearing up to take advantage of the mid-season PGA Buying Summit to showcase their newest collections to influential golf retailers from July 28-30 at the Omni PGA Frisco Resort & Spa.

Fifteen emerging and established brands will present their collections in an elevated, sold-out runway showcase during the event’s Fashion Show Reception, sponsored by VYBWEAR.

Held at the Panther Creek Pavilion, the resort’s premier events venue, the Fashion Show Reception runs from 5:30 pm to 7 pm local time on July 28, with the Fashion Show scheduled from 6 pm to 6:30 pm.

Set against panoramic views of the PGA Frisco campus, the evening offers an upscale social atmosphere for industry networking, complete with complimentary drinks and light appetisers.

Held at the Omni PGA Frisco Resort & Spa and the Home of the PGA of America on the expansive PGA Frisco campus, the 2025 PGA Buying Summit offers a concentrated opportunity for sourcing new products, networking, and education. 

VIP Buyer Facilities, currently representing 15 US states, Canada and Mexico, will bring over US$280 million in golf retail sales to the event.

The Summit opens on July 28 with private ONE2ONE buying appointments and a full day of education sessions covering teaching and coaching, golf operations, executive management, and golf retail and sales strategy. That evening, industry professionals will gather for the Fashion Show and Reception at the Panther Creek Pavilion of the resort.

The sold-out Exhibit Ballrooms (July 29-30) will showcase a wide range of Spring 2026 apparel and accessories from more than 170 emerging brands and established industry leaders.

Following exhibit hours on July 29, the PGA District will host the Summer Jam supported by MyShop – a night-time celebration of golf, innovation, and entertainment.

Bailey Chamblee, fashion insider and NBC Sports/Golf Channel reporter, will serve as emcee for the show.

*The PGA of America is an Executive Member of the Asian Golf Industry Federation.