London, England: Sporting Insights has announced the appointment of sports industry expert Ben Brooks as the leading market research and analytics company continues to expand its team.  

With more than 25 years’ experience in insights, strategy, and planning within the sports industry, Brooks joins Sporting Insights as a business consultant to work with the company’s growing range of golf clients.

Brooks boasts a diverse background working across various sports, both on the agency side at Kantar and client side for leading brands like Gilbert Rugby, Gray Nicolls Cricket, Grays Hockey, Gilbert Netball and, most recently, TaylorMade Golf.

There, as Global Commercial Innovation Lead, he successfully executed strategic initiatives across multiple regions, resulting in market share growth, enhanced brand presence, and substantial improvements in market performance and customer engagement.

*Sporting Insights is a Full Business Member of the Asian Golf Industry Federation.