Alexandria, Virginia, United States: The Club Management Association of America (CMAA) and GGA Partners have released the 2025 Club Leaders’ Perspective research, a report compiling insights from club leaders across North America.

The Club Leaders’ Perspective research is an annual effort now in its fifth year. It is designed to provide data that delivers critical information for club leaders to succeed. The 2025 report is focused on the following areas:

• Member Value: Understanding why leaders today are confident in the value they deliver yet may struggle to measure and effectively communicate that value.
• Generational Differences: Learning how clubs can continue to foster connections through communications and social programming.
• Governance: Explores evolving governance practices and the gaps that remain in strategic oversight and risk management.

“Professional development is the cornerstone of the CMAA’s mission,” said Jeff Morgan, President and CEO of the CMAA. “Providing our members with this annual report on critical areas that impact the club member experience helps inform decision making and is an important tool for their success.”

Michael Gregory, Managing Partner and Director at GGA, an international consulting firm, added: “Leaders in the private club industry face numerous complex challenges.

“The Club Leaders’ Perspective research provides data to help club leaders enhance the member experience, strengthen governance, and bridge generational divides.”

The Club Leaders’ Perspective Research is part of GGA’s Perspective Research series, providing annual updates from club leaders, directors, and members.

Each report is available to private club leaders, directors and industry organisations at www.ggapartners.com