Hanoi, Vietnam: NovaWorld Phan Thiet Golf Club has become the latest venue in the emerging golfing powerhouse of Vietnam to join the stable of clubs managed by global sports agency 54.

Designed by two-time Major winner and acclaimed course architect Greg Norman, the Ocean and Garden courses have gained praise for their stunning natural settings and challenging layouts.

Now in their fifth year of operation, the courses are poised to become a regional landmark for golf tourism and international sporting excellence.

This strategic partnership marks a pivotal milestone in the evolution of NovaWorld Phan Thiet Golf Club, as the destination continues to elevate its service standards and global appeal under the guidance of one of the golf industry’s most visionary operators.

A representative of NovaWorld Phan Thiet Golf Club said: “We are very much looking forward to having 54 lead our golf operations. This is more than a management contract, it is a visionary alliance that combines NovaGroup’s ambition with 54’s global precision. Together, we aim to set new benchmarks for golf hospitality and customer experience in Vietnam.”

With over a decade of experience managing premier golf and hospitality destinations across more than 10 countries, 54 has established a strong footprint in Vietnam over the past year.

The group brings a proven track record of developing integrated golf resorts and operating in some of the world’s most prominent golf events, including LIV Golf and the International Series.

Ben Styles, Executive Director 54 Vietnam and a seasoned golf executive with over 18 years of experience managing top-tier golf properties across Vietnam, will play an instrumental role in aligning NovaWorld Phan Thiet Golf Club’s vision with global standards.

He will guide the transition process, shape the long-term operational model, and ensure the club’s offerings reflect the excellence expected of an international golf destination.

Dandelly Nguyen, Managing Director 54 Vietnam, said: “At 54, we see change as an opportunity to grow. This partnership allows us to bring international expertise to a project with incredible local potential.

“It’s about creating long-term value, empowering Vietnamese talent, and shaping a future where golf plays a central role in Vietnam’s global presence. We are excited to contribute our energy and commitment to this transformative journey.”

The partnership also aligns with NovaWorld Phan Thiet Golf Club’s broader vision to become a driving force in Vietnam’s sports industry.

In August, the resort will host the inaugural Festival of Sports, reinforcing its position as a pioneering destination for wellness, lifestyle, and international athletic events.

*54, Greg Norman Golf Course Design and NovaWorld Phan Thiet Golf Club are all members of the Asian Golf Industry Federation.