Frisco, Texas, United States: Next month’s PGA Buying Summit is set to bring together more than 170 golf and golf lifestyle brands in fully booked exhibit ballrooms.

Influential PGA of America Golf Professionals and buyers from prominent golf facilities, resorts, retailers, and management companies are making plans to convene at this exclusive mid-season event, driving significant industry business and engagement.

To be held at the Omni PGA Frisco Resort & Spa and the Home of the PGA of America on the expansive PGA Frisco campus from July 28-30, the event offers a concentrated opportunity for sourcing new products, networking, and education.

Buyers, currently representing 15 US states and Mexico, will bring over US$280 million in golf retail sales to the event.

The PGA Buying Summit opens on July 28 with one-to-one buying appointments and a full day of education sessions covering teaching and coaching, golf operations, executive management, and golf retail and sales strategy.

That evening, industry professionals will gather for the event’s opening Fashion Show and Reception sponsored by VYBWEAR in the Panther Creek Pavilion at the resort.

The Exhibit Ballrooms, open July 29 and 30, will showcase a wide range of Spring 2026 apparel and accessories from both emerging brands and established industry leaders.

Following exhibit hours on July 29, the PGA District will host the Summer Jam Golf Festival – a night-time celebration of golf, innovation, and entertainment. The event is open to the public and free to attend.

While attendance at the Summer Jam Golf Festival is open to all at no cost, attendance at the industry-only PGA Buying Summit is reserved exclusively for PGA of America Golf Professionals and qualified golf industry personnel.

PGA of America Members, Associates, PGM Students, LPGA Professionals, and International PGA Members receive free access to exhibits and events, and may purchase the All-Access Summit Badge, which includes all education sessions, lunch on July 28, exhibits, and all Summit special events – for $100 through July 14 (US$125 after).

*To register, enroll in education, or book accommodation, please visit PGABuyingSummit.com

**The PGA of America is an Executive Member of the Asian Golf Industry Federation.