ASIAN GOLF INDUSTRY FEDERATION

SMARTSCORE Signs Landmark Agreement

Smartscore Hann
SMARTSCORE’s Yeon In-wook (third left) and Hann Group Chairman Daesik Han (third right) mark the signing ceremony with a handshake.

Clark, Philippines: SMARTSCORE, a leading global provider of golf IT solutions, has signed an agreement with Hann Reserve, a premium integrated golf resort in the Philippines, to implement a comprehensive golf course management system.

Under this agreement, SMARTSCORE will deliver a fully integrated system designed to enhance operational efficiency and elevate customer service across Hann Reserve’s luxury golf facilities.

The solution will feature a range of advanced digital services, including a golf course ERP, operation control system, real-time scoring and printing services, as well as a round operation management solution.

The signing ceremony was attended by Yeom In-wook, Head of Global Business at SMARTSCORE, and Daesik Han, Chairman of Hann Group, who formally cemented the strategic partnership between the two companies.

Located on a 450-hectare site in New Clark City, Hann Reserve is a US$3 billion integrated resort development. Upon completion, it will feature three 18-hole golf courses, PGA-affiliated player development facilities, internationally recognised hotel brands, a commercial district, casino, international school, and other premium amenities.

Through this collaboration, SMARTSCORE aims to redefine operational standards for luxury golf resorts by accelerating digital transformation in golf course management.

The system will offer real-time operational monitoring capabilities and advanced customer data-driven marketing solutions.

Tim Neil, General Manager of Hann Reserve Golf, said: “This partnership with SMARTSCORE will allow us to create a seamless and elevated golfing experience driven by digital innovation.

“Their system will help us manage every detail of our operations from turf conditions to guest services while supporting targeted marketing efforts in key markets like Korea.”

Yeom said: “Our collaboration with Hann Reserve reaffirms the strength and value of SMARTSCORE’s IT solutions in the premium golf resort market. We look forward to further expanding our smart golf course projects and IT services across the Philippines and Southeast Asia.”

Hann Reserve
An aerial perspective rendering of Hann Reserve, a massive integrated resort under development in the Philippines.

Hann Reserve is set to debut its Jack Nicklaus-sculpted course in the final quarter of this year, followed in 2027 by a course designed by Korean golf legend KJ Choi.

With the third layout by Sir Nick Faldo scheduled for unveiling in 2028, Hann Reserve is positioning itself as one of Southeast Asia’s premier luxury golf destinations.

*SMARTSCORE and Faldo Design are members of the Asian Golf Industry Federation.

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