ASIAN GOLF INDUSTRY FEDERATION

PGA of GB&I Renews Banyan Partnership

Paul Wilson
Paul Wilson, Managing Director, Laguna Phuket.

Phuket, Thailand: Banyan Group, a leading independent global, multi-branded hospitality group, has renewed its partnership with the Professional Golfers’ Association of Great Britain & Ireland (GB&I) for a second term.

This collaboration, first initiated in 2022, further strengthens the existing relationship between Banyan Group and The PGA of GB&I, offering a host of exclusive benefits to PGA Members.

Under this renewed partnership, PGA of GB&I members can enjoy exclusive benefits at 85 Banyan Group hotels and resorts across 16 countries, including China (33 hotels), Thailand (nine hotels), Japan (eight hotels), Indonesia (six hotels), the Maldives (three hotels), and others.

These benefits include discounts on accommodations, dining, spa services, and a property referral scheme.

The renewal comes at an ideal time with the 2025 PGA of GB&I Members’ International Conference – which will bring together PGA members and delegates from across the world – taking place at Angsana Laguna Phuket from April 28 to May 1. The event will feature a line-up of internationally renowned speakers and industry experts, with Toro and Club Car headlining the conference in partnership with The PGA of GB&I.

“We are excited to renew our partnership with The PGA of GB&I and continue offering exclusive benefits to their members,” said Paul Wilson, Managing Director at Laguna Phuket.

“This collaboration not only strengthens our relationship but also provides PGA members with unique opportunities to enjoy our world-class hospitality and golfing facilities. We are particularly thrilled to host the 2025 PGA Members’ International Conference at Angsana Laguna Phuket, where attendees can experience our exceptional amenities and services while engaging in valuable professional development.”

An example of the facilities on offer at Banyan Group properties is The PGA of GB&I Golf Academy at Laguna Golf Phuket, the only academy of its kind in Southeast Asia, dedicated to developing golfers of all skill levels.

Inaugurated in 2016, the academy offers tailored lessons that cater to individual experience and goals, encouraging learners to embrace challenges and reach new heights. Certified instructors utilise advanced technologies such as video analysis and Trackman to enhance the learning experience.

Banyan Group is an independent, multi-branded global hospitality company with a distinct purpose. With a portfolio spanning more than 90 hotels and resorts, Banyan Group leads the way in creating design-focused experiences.

Its dedication to responsible stewardship establishes a benchmark in the hospitality sector through its focus on excellence and innovation. The group is dedicated to being a leading advocate for sustainable travel, emphasising regenerative tourism and innovative programmes that enhance the guest experience.

*The PGA of GB&I, Club Car and Toro are all Executive Members of the Asian Golf Industry Federation. Laguna Golf Phuket is a Facility Member.

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