Singapore: Jebsen & Jessen Technology – Turf & Irrigation (JJ T&I) has announced an exclusive distribution agreement with Plant Fitness, an industry leader in plant performance chemistry.

This partnership will bring Plant Fitness’ advanced turf performance solutions to key markets across Asia-Pacific, reinforcing JJ T&I’s commitment to delivering the best agronomic innovations to golf course superintendents and turf managers.

As the demand for high-performance turf management grows, professionals are seeking solutions that enhance plant resilience, stress tolerance, and playability. The Plant Fitness product line features university-backed formulations designed to optimise plant health and seamlessly integrate into professional turf programmes.

“Plant Fitness’ turf performance chemistries do more than just optimise plant health – they create fitness, leveraging unique university-proven ingredients to integrate seamlessly into professional turf programmes,” said Steve Loveday, Vice President of Technology at Plant Fitness.

“Our collaboration with Plant Fitness is a significant step forward in our mission to provide turf professionals with cutting-edge solutions that enhance plant fitness and sustainability,” said Philipp Hoffmann, Regional Director at Jebsen & Jessen Technology – Turf & Irrigation, a Full Business Member of the Asian Golf Industry Federation.

“With our extensive regional network and technical expertise, we are excited to introduce Plant Fitness’ innovative chemistry to our customers,” added Hoffmann.

Initially available in Thailand, Singapore, Vietnam, Malaysia, Indonesia, Brunei, Cambodia, Laos, and Myanmar, Plant Fitness’ turf solutions will provide golf courses and turf managers with the tools needed to achieve healthier, more resilient playing surfaces.

“Jebsen & Jessen’s strong presence and deep industry knowledge make them the ideal partner to bring Plant Fitness to Asia-Pacific,” said Mark Jull, Vice President of Sales and Marketing at Plant Fitness.

“This partnership marks a key milestone in our global expansion, ensuring our advanced turf solutions reach the professionals who need them most,” he added.

*For more information about Plant Fitness and its distribution partnership with Jebsen & Jessen Technology – Turf & Irrigation, visit turftech.jjsea.com or www.plantfitness.com