Phuket, Thailand: Asian Golf Industry Federation (AGIF) Board members Andrew Johnston and Gareth Knight will be among the keynote speakers at this year’s PGA of Great Britain and Ireland (GB&I) Members International Conference.

To be held at Laguna Phuket from April 28 to May 1, the conference will feature a dynamic line up of internationally renowned speakers and industry experts. Toro and Club Car will headline the conference in partnership with The PGA of GB&I.

The theme for this year’s event is: ‘Driving Success: Innovation & Technology for Golf Leaders and Coaches.’

Robert Maxfield , the PGA of GB&I’s Chief Executive, will tee-off proceedings by offering insights into the Association’s direction for 2025 and beyond.

“This event will offer practical sessions to help golf managers and coaches enhance their skills and impact within the golf industry,” said Wayne Johnson, Regional Manager (International) for the PGA of GB&I.

Knight, Regional Sales Manager, Southeast Asia for Toro, will make a presentation on innovative solutions for a sustainable future through Toro’s turf machinery technology.

Meanwhile, Johnston, General Manager and Director of Agronomy at Singapore’s Sentosa Golf Club, will share insights into ‘The Sentosa Story: Our Sustainability Journey.’

Among other notable industry leaders featured in the line-up are PGA Master Coach Jonathan Wallett and Carl Heaton, an expert in marketing the golf experience.

With a passion for elevating the effectiveness of coaches worldwide, Wallett has created invaluable resources for those seeking to advance their careers. He will guide attendees through the essential elements of building a successful golf academy that not only drives membership growth but also accelerates player development.

PGA of GB&I Members and delegates at the conference will also have the opportunity to study with Heaton, to better understand and apply the in-depth principles and application of Ai in their daily management and coaching.

“This conference presents a rare opportunity to learn from the best in the business, network with fellow industry professionals, and gain actionable strategies to enhance your career,” said Johnson.

*To book your place at the conference, please click here:

**The PGA of GB&I, Toro, Club Car and Laguna Phuket are all Members of the Asian Golf Industry Federation.