Frisco, Texas, United States: More than 1,000 golf and golf lifestyle brands will showcase their newest innovations in equipment, technology, fashion, accessories, golf facility and golf-related services to thousands of PGA of America Golf Professionals, golf retailers and influential industry leaders from around the world at the 72nd PGA Show.

Show Floor exhibits, which once again exceed the previous year’s event, include many of the sport’s most recognisable brands, veteran manufacturers and emerging companies on an expanded Show Floor at the Orange County Convention Centre in Orlando from January 21-24, 2025.

Similarly, advance attendee registration is currently tracking well ahead by PGA of America Golf Professionals, VIP Buyers, golf industry professionals and media.

As a catalyst for the US$102 billion golf industry, the PGA Show marks the start of the new golf business year providing a prime opportunity to source the game’s newest innovations, attend high-level industry presentations, participate in education and career workshops and connect in person with peers and industry leaders to drive continued growth of the sport and the business of golf.

More than 31,000 industry professionals attended the event in 2024, including more than 7,000 influential PGA of America Golf Professionals, LPGA and international PGA Professionals, more than 1,000 VIP buyers and some 900 media professionals.

The PGA Show is organised by the PGA of America and PGA Golf Exhibitions and open exclusively to golf industry professionals. Attendee qualifications and golf industry registration is open at PGAShow.com.

“The PGA Show is our largest annual gathering of PGA of America Golf Professionals and a stimulus in driving new business for the global golf industry,” said Don Rea Jr, President of the PGA of America, an Executive Member of the Asian Golf Industry Federation.

Rea, PGA Master Professional and Owner/Operator of Augusta Ranch Golf Club in Arizona, added: “The PGA Show is one of my favourite times of year as it feels like a family reunion. I get to meet with my fellow Members as well as network and develop new relationships.

“Our Association unites the professional golf community at the PGA Show to drive the continued growth of recreational golf, which has never been healthier than it is today.

“PGA Professionals and golf facilities will experience unparalleled access to game innovations, educational opportunities and peer best practices that will leave them better equipped for the 2025 season and beyond.”

Marc Simon, Vice President at PGA Golf Exhibitions, said: “The continued growth of golf has translated into early enthusiasm and massive engagement from the global golf business community for the 2025 PGA Show.

“Brands are activating in exciting new ways and industry leaders are making plans to participate across multiple Show platforms and special events. Education, business, career and peer networking programmes, plus opportunities to connect and unwind together during evening events, are central aspects of a packed PGA Show Week that help to recharge professional growth and build the business of golf.”

The PGA Show is the world’s largest global gathering for the business of golf and is expanding again in 2025. Exhibit space is near capacity with more than 1,000 companies and brands making plans to participate.