Orlando, Florida, United States: The new ‘Innovation District’ will be the epicentre of cutting-edge new products and revolutionary inventions at the annual PGA Show, the world’s largest gathering of the global golf industry.

Golf industry professionals cite new product discovery as the number one priority in attending the PGA Show and the Innovation District helps to spotlight new products and inventions in one convenient setting.

On the Orange County Convention Centre’s Show Floor from January 21-24, the popular New Product Zone and Inventor’s Spotlight will be aligned to create the Innovation District as a showcase for game-enhancing advancements.

New products and inventions will be reviewed by PGA of America Golf Professionals, golf industry professionals and industry experts, with awards in multiple achievement categories presented on January 23.

The New Product Zone annually attracts 87% of all attendees to the pavilion. In 2025, it will feature more than 100 innovations currently available in the market.

Golf industry professionals can preview new products in this dedicated pavilion and then experience the full breadth of the exhibitor offerings by visiting the Show Floor.

New Product Zone entries will be judged by a panel of award-winning PGA of America Golf Professionals and influential golf buyers to award three overall ‘Best New Product’ Award winners.

Organised in partnership with the United Inventors Association (UIA), the Inventor’s Spotlight pavilion features ground-breaking inventions and concepts that are not yet on the market.

With some 50 exhibits featuring independent inventors, this at-capacity exhibit area serves as a launch-pad for innovation in golf. Additionally, the UIA provides invaluable programming and complimentary one-on-one counselling sessions led by UIA experts to guide inventors through the process of development, patenting, production, and distribution.

UIA industry experts will present top inventions with one of three awards – Best Marketing, Best Innovation and Best in Show.

As the industry’s largest global gathering for the business of golf, the PGA Show brings together PGA of America Golf Professionals, golf leaders, industry executives and retailers from around the world to source new products from more than 1,000 golf and golf lifestyle brands, attend high-level industry presentations, participate in education and career workshops and connect in person with peers to drive continued growth of the sport and the business of golf.

The PGA Show is organised by PGA Golf Exhibitions and the PGA of America, an Executive Member of the Asian Golf Industry Federation.