Rugby, England: Bernhard and Company has appointed Brent Holmes as its new Territory Sales Manager for the Southeast United States.

A Georgia native with more than 30 years of experience in the golf industry, Holmes brings a wealth of expertise to the role.

Beginning his career in golf course management at 14, he earned an ASQ in golf course operations from Lake City Community College in 1992.

His career includes roles as assistant superintendent on the Robert Trent Jones Golf Trail, Golf Course Superintendent at Emirates Golf Club – venue of the DP World Tour’s Dubai Desert Classic – and project manager for Paragon Golf Construction.

“Brent’s deep industry experience and proven track record make him an outstanding addition to our team,” said Steven Nixon, Managing Director at Bernhard and Company, a Full Business Member of the Asian Golf Industry Federation.

“His leadership qualities will enhance our ability to deliver reliable, high-quality turf health solutions and care to our distributors and customers,” added Nixon.

Holmes said: “I’m really excited to join Bernhard and Company, a brand synonymous with innovation and reliability.

“I look forward to collaborating with our team and partners to help customers achieve outstanding results with our cutting-edge solutions and support network.”

Holmes has built strong relationships as a distributor in Georgia and Florida for more than 20 years. His commitment to excellence and service was recognised with the 2016 Butch Singo Award from the North Florida branch of the GCSA.

He will collaborate with Bernhard and Company’s business development, sales, and support teams across the US.