Hanoi, Vietnam: To accelerate the exceptional growth of Vietnam’s golf market, Phu Long Company and 54 – a leading enterprise in the sports and entertainment sector – have signed a strategic partnership agreement.

This collaboration aims to develop premium golf course projects in Vietnam while expanding research and investment into promising international markets.

This agreement underscores Phu Long’s strong commitment to enhancing its real estate eco-system while creating new opportunities in the sports and entertainment sectors.

The partnership not only leverages the potential of real estate and tourism but also delivers world-class international experiences, promotes sustainable practices, and fosters synergy across various sectors within Phu Long’s comprehensive eco-system.

Richard Mark Leech, Representative of Phu Long Company, said: “Our strategic vision and commitment to sustainable development have enabled us to establish this partnership with 54. We highly value 54’s innovative approach to the sports industry and the exceptional professionalism of their team.

“Furthermore, with our extensive experience in workforce training for the aviation and tourism management sectors, combined with 54’s expertise, we aim to expand our training system to cultivate high-quality talent for the golf industry, from operational staff to management roles.

“We believe that with 54’s solid presence in key international markets, this partnership will unlock ground-breaking opportunities and contribute to significant achievements in sports and tourism.”

The partnership is built on three main pillars: Consulting, Development & Master Planning, and Golf Course Management & Operations, with the following key focuses:

• Consulting: Emphasises building investment structures, identifying potential opportunities, conducting comparative analyses, designing development concepts, and supporting business negotiations.
• Development & Master Planning: Involves conducting feasibility studies for individual projects, creating master plans, developing strategic growth designs, and managing supply chains to ensure efficient implementation.
• Management & Operations: Provides business planning support and detailed guidance for daily operations at facilities. Additionally, 54 will develop sales strategies and assist in marketing and promotional activities for the golf courses.

Jed Moore, Group CEO, 54, said: “With our extensive experience and expertise, combined with Phu Long’s strategic vision and diverse investment portfolio, we are confident in our ability to unlock new growth opportunities in Vietnam and international markets.

“We are committed to working closely with Phu Long to develop optimised investment and operational strategies that deliver exceptional financial value, the highest level of customer satisfaction, and create positive social impacts.”

By combining the expertise and vision of both parties, Phu Long and 54 believe the collaboration is set to deliver world-class, sustainable golf courses, further enhancing Vietnam’s position on the global golf map.