Seoul, Korea: SMARTSCORE, the innovative golf management platform, has marked a significant achievement in its global expansion, now managing 450 golf courses worldwide.

Building on its dominant position in Korea, where it serves 400 golf courses with an 88% market share, the company has successfully extended its reach to 50 international partner courses, establishing itself as one of Asia’s leading golf technology providers.

The company’s international expansion success builds upon its proven track record in Korea, where SMARTSCORE has established itself as the go-to solution for golf course management.

Since its international debut in Vietnam in 2022, SMARTSCORE’s market acceptance and product-market fit are evidenced by the fact that the company has captured over 30% market share of Vietnam’s golf courses.

This rapid international adoption mirrors the company’s successful formula that has made it the dominant platform in Korea.

“Our expansion beyond Korea represents a significant milestone in SMARTSCORE’s journey,” said Yeom In-wook, CEO of Smartscore Global, an Executive Member of the Asian Golf Industry Federation.

“Managing 400 golf courses in Korea has given us unparalleled expertise in golf operations technology. The overwhelming adoption rate in Vietnam, where more than 30% of golf courses now rely on SMARTSCORE, validates that our proven solutions resonate across different markets and cultures,” added Yeom.

SMARTSCORE says its competitive edge lies in its unique approach to market presence, backed by years of experience serving Korea’s sophisticated golf industry.

Unlike traditional software providers, the company maintains dedicated local subsidiaries in each market, staffed with experienced professionals who provide immediate, on-site support and technical assistance. This commitment to local presence ensures partner golf courses receive comprehensive, real-time support, maximising operational efficiency and customer satisfaction.

The platform’s success is further amplified by its innovative mobile app, which delivers personalised services to golfers of all skill levels. Features include score management, golf course information and golf friends, enabling players to keep their data with great user experiences from the golf courses.

With approximately 150 golfers visiting SMARTSCORE partner golf courses daily, around two million players are enjoying the platform’s free digital score management system each month.

Building on this momentum and leveraging its extensive experience in Korea, SMARTSCORE has announced ambitious expansion plans targeting Australia, Europe and the Americas by 2025.

This strategic initiative aligns with the company’s vision to become the world’s leading golf platform, connecting courses and players through innovative technology solutions.

*For more information about SMARTSCORE’s solutions and partnership opportunities, visit www.smartscore.global