Rugby, Birmingham, England: Bernhard and Company has made two new senior hires with the appointment of Lee Wade as new Chief Operating Officer (COO) and Vitor Gomes as the company’s new Production Manager.

As COO, Wade will oversee Bernhard and Company’s operational functions, including manufacturing, engineering, HR, and customer care.

With more than 20 years of operational experience, Wade is a versatile senior leader with a strong track record in managing multi-skilled teams and implementing lean manufacturing practices.

Wade said: “This is a truly exciting opportunity to be working with a brand that has achieved such global success and is so synonymous with its industry. A key part of my role will be to help guide the senior team as we look to capitalise on what has been a hugely successful year for the company and help shape what the future looks like at Bernhard.”

Gomes, meanwhile, brings with him a wealth of manufacturing experience, particularly in resource allocation, production scheduling, and workflow management.

Gomes said: “I’m delighted to join Bernhard and Company. I can’t wait to really dive into the intricacies of the production cycle for our various machines and products, finding new ways to add efficiencies and enhance what is already a fantastic team and operation.”

Steven Nixon, Managing Director for Bernhard and Company, said: “It’s great to have both Lee and Vitor on-board. This is an important moment for Bernhard and Company, as we look to continue pushing forward after another successful year.

“Introducing such significant and relevant experience will help us to further build our momentum as we look to take our business to the next level around the globe.”

The two new additions to the Bernhard leadership team will be based at the company’s production facility in Haverhill, United Kingdom.

*Bernhard and Company is a Full Business Member of the Asian Golf Industry Federation.