Frisco, Texas, United States: The 2024 PGA Buying Summit brought together influential PGA of America Golf Professionals, industry buyers and 157 emerging and established golf and golf lifestyle brands at the Omni PGA Frisco Resort.

Serving the US$102 billion golf industry, the mid-season Summit (July 29-31) combined full days of business meetings, product sourcing and educational programming with packed networking events across the Monument Realty PGA District each night.

Nearly 1,000 golf industry professionals registering from 45 States and seven countries brought more than US$280 million in purchasing power and more than US$500 million in retail sales to the event as they sourced Spring 2025 golf resort apparel collections and the latest golf products in sold-out exhibit ballrooms and ONE2ONE buying appointments.

Established brands such as Nike Golf, Greyson, Holderness & Bourne, Under Armour, Dunning, Vineyard Vines and Johnnie-O joined emerging brands such as Eastside Golf, Featherie, Flag & Anthem, Fore All, Devon Halsey, Kastel Denmark, Jack Black and many more to create an unmatched mid-season golf retail sourcing opportunity.

PGA of America Golf Professionals attended a full day of 19 best-in-class education sessions focused on golf operations, executive management and teaching and coaching on July 29 at the state-of-the-art Professional Development Centre at the Home of the PGA of America.

Complimentary equipment and fitness education sessions were presented by Callaway Golf, PING, Technogym, XXIO and PGA of America Value Guide at the new PGA of America Coaching Centre powered by T-Mobile on July 30.

Nightly networking events to build community among vendors, buyers and PGA of America Golf Professionals began on July 29 with the Welcome Reception and Live Fashion Show at Panther Creek Pavilion, the Omni PGA Frisco Resort’s flagship special events centre.

Fifteen golf brands showcased their Spring 2025 collections on the runway and attendees voted Flag & Anthem as the Favourite Men’s Brand, Marie Birdie as the Favourite Women’s Brand and Fore All as the Best Dressed of this year’s PGA Buying Summit Fashion Show.

Following the reception, the action headed outdoors to the PGA District and The Swing, a 10-hole, lighted par-three short course, for the new Summer Shootout – a best-ball team tournament pairing exhibitors, buyers and PGA of America Golf Professionals.

The final night of the event featured the new Summer Jam Golf Festival offering all attendees an opportunity to unwind and connect with live music and entertainment, complimentary barbecue and drinks and extensive golf activities across the PGA District.

Cash prizes were awarded to players for lowest score and longest putt on The Dance Floor, a lighted two-acre putting course. Complimentary tee times on The Swing were open to all attendees with Brian Blum of Memorial Park Golf Course in Houston winning the US$5,000 Hole-in-One Contest, sponsored by American Hole’N One.

Attendees also enjoyed simulator and putting contests in the PGA of America Coaching Centre and explored new golf innovations in the Summer Jam Festival Village.

“The PGA Buying Summit was a tremendous opportunity for both PGA of America Golf Professionals and industry buyers to grow their businesses, participate in best-in-class education, build industry connections and enjoy networking events across the expansive PGA Frisco campus,” said Don Rea Jr, Vice President of the PGA of America, an Executive Member of the Asian Golf Industry Federation.

“Meeting as an industry at the mid-point of the season is a valuable conduit for sustaining the momentum that is driving golf participation and popularity nationwide,” added Rea, Owner of Augusta Ranch Golf Club in Arizona.

Marc Simon, Vice President of PGA Golf Exhibitions, said: “The second edition of the PGA Buying Summit at PGA Frisco hit the mark with an ideal mix of business, education and interactive networking at an unmatched golf destination.

“We are tremendously gratified by the industry’s positive response to the exhibitor-attendee interactions, happening not only on the Show Floor but also beyond it.

“The introductions of the new Summer Jam Festival and Summer Shootout Tournament were especially well-received, and the combination of curated brands, key buyers and influential PGA of America Golf Professionals created a business environment primed to grow business.”

The golf industry will gather next at the 2025 PGA Show in Orlando, Florida from January 21-24, 2025. The 2025 PGA Buying Summit will return to Frisco, Texas from July 28-30.