Frisco, Texas, United States: A robust selection of emerging and established apparel brands are taking advantage of the mid-season PGA Buying Summit to showcase their newest collections to golf industry professionals during a Live Fashion Show, ONE2ONE private buying appointments and in sold-out exhibit spaces.

To be staged at the Omni PGA Frisco Resort from July 29-31, the PGA Buying Summit is a golf business event reserved exclusively for golf industry professionals.

“It’s an unmatched opportunity for discovery and sourcing of the newest golf fashion and innovations, diverse education sessions and industry networking events across the spectacular PGA Frisco campus,” said a spokesperson for the organisers.

Spring 2025 golf lifestyle fashion will come to life on the runway in the Live Fashion Show on July 29 at the resort’s Panther Creek Pavilion, held during the event’s Industry Welcome Reception.

Fashion Show attendees will vote for the ‘2024 People’s Choice: Best in Fashion Show’ awards in three categories: Favourite Men’s Brand; Favourite Women’s Brand and Best Dressed. The winners will be announced at the conclusion of the Industry Welcome Reception.

In addition to previewing the newest apparel collections, attendees will network with peers and enjoy complimentary drinks and light appetisers in the new reception setting of the Panther Creek Pavilion, the resort’s flagship special events centre offering expansive floor-to-ceiling views of the Fields Ranch East Course.

*The PGA of America is an Executive Member of the Asian Golf Industry Federation.