St Andrews, Scotland: The R&A has announced the new official anthem for the AIG Women’s Open, ‘Rising Up’ by Hayley May.

The AIG Women’s Open, one of five Major championships in women’s professional golf, will be held at the iconic Old Course in St Andrews this summer from August 21-25. Listen to the track here.
 
‘Rising Up’ was crafted to give the AIG Women’s Open a distinctive and memorable sound for years to come. The anthem aims to connect with Gen Z golf fans and inspire young people to engage with the sport.

It captures the journey of top professional golfers striving to achieve their goals, highlighted by the recurring lyric: No one can break me when I’m rising up. As music and sport become increasingly interlinked, it was important for The R&A to create a unique soundtrack that resonates with the women in golf.

Produced by singer-songwriter May and music strategy company WAVZE, ‘Rising Up’ is an uplifting dance anthem that aligns with the identity of the AIG Women’s Open for 2024. It merges historic golf courses and world-class athletes with a contemporary musical approach.

May is known for her exceptional vocals on tracks with DJ Joel Corry, as well as collaborations with Gorgon City and TCTS. She will be performing the track and a full set on the Sessions stage on August 22 in the Festival Village.

Zoe Ridgway, Championship Director of the AIG Women’s Open at The R&A, said: “The AIG Women’s Open is a prestigious championship that brings together the world’s best golfers on renowned courses. To celebrate and support these elite athletes, we aim to attract large crowds to witness and engage with them at the AIG Women’s Open. That’s why we’ve enhanced the overall fan experience at the Championship.

“The ‘Rising Up’ track is a fantastic way for us to reach a broader audience and introduce new generations to golf. Hayley and WAVZE have done an outstanding job of creating something that resonates with the spirit of the Championship. It’s an exciting time for women’s golf and the AIG Women’s Open as we strive to bring fresh energy to the sport.”

May said: “I’m so excited to be part of this track for the AIG Women’s Open. Creating ‘Rising Up’ was such an inspiring process. Women’s sport is on the rise and we wanted to capture that energy. I can’t wait to hear everyone singing and dancing to it this summer. The whole journey of making this track was amazing and I loved every moment of it.”

Greg Davies, co-founder and CEO of WAVZE, said: “WAVZE is a trusted music resource for some of the world’s most recognisable sports rights-holders and brands and we are delighted and honoured to have produced ‘Rising Up’ for The R&A and the AIG Women’s Open.

“Hayley May is an extremely talented singer-songwriter and, we believe, has set exactly the right tone for this esteemed championship.”

The R&A’s objective for the AIG Women’s Open is to continually inspire younger generations to embrace the sport and its talented athletes. As part of this effort, The R&A introduced a live music element at last year’s Championship at Walton Heath, with Ellie Goulding performing live. This year, the concert aspect will return, with Tom Grennan announced as the headliner at St Andrews.

Tickets to the AIG Women’s Open are now on sale via aigwomensopen.com. Adult tickets are available from £20, with Saturday tickets including a full day of golf action and entry to the evening headline concert priced at £55.

A number of offers are also available, including a £10 discount when booking a weekend bundle and a saving of £40 when booking the five-day ticket offering. Mastercard holders are also eligible to receive £5 off their transaction when booking with a valid Mastercard on checkout.

To encourage children and young people to attend the AIG Women’s Open, The R&A will continue the successful ‘Kids go Free’ programme on Wednesday, Thursday, Friday and Sunday, which provides children under-16 free entry to the Championship when accompanied by a paying adult. Half-price youth tickets are also available on those days for 16-24-year-olds. Junior and youth tickets for Saturday’s golf action and the evening concert are £20 and £40 respectively. 

Stream ‘Rising Up’ on Spotify and Apple Music.