West Palm Beach, Florida, United States: Established golfing markets, emerging countries and small island nations united this week to celebrate women and girls playing golf by hosting some of the best attended events in the nine-year history of Women’s Golf Day (WGD).
The week teed-off with a new social media activation for WGD Palooza with videos and giveaways from WGD partners and special messages from a variety of well-known figures, including ex-LPGA Tour star turned commentator Morgan Pressel.
The social and digital footprint of WGD showed an increase in all metrics. Impressions are in excess of 241 million and engagement hit 733,000, almost double the year prior.
‘Get Social’ was the theme of the week, even for in-person events, with WGD Founder Elisa Gaudet leading the march.
Gaudet hosted an event at The Palm Beach Par-3 in Florida and attended first-time events at Augusta Ranch Golf Club and Omni PGA Frisco Resort in Texas, steps away from the PGA of America’s new headquarters.
Gaudet was also among the 320 women who took over Dobson Ranch Golf Course. The team, led by Natalie Farahani, embraced the WGD ethos and invited 20 women-owned vendors to participate in a high-energy, fun event.
Gaudet said: “What an incredible week! It is always so thrilling to see locations around the world using WGD to connect and engage with women and girls. To witness it first-hand is incredibly inspiring.
“Many of the women I met this week are at the beginning or relatively new in their golf journey and I am confident that many will go on to have a passion that will last a lifetime. The shared joy that you experience at these events is unique and very bonding.
“We often hear it is not what they expected and that they felt comfortable and wanted to continue, either casually playing or getting more serious about their game. I’m delighted that I’ve been able to attend so many events this year.”
WGD’s reach spanned the globe with events taking place in Japan, Mauritius, Madeira, Bahamas, Dominican Republic, Puerto Rico, Greece, Turks and Caicos, French Polynesia and Hawaii.
Japan hosted 125 events this year at a variety of locations, a result of the relationship WGD has established with the Japan Golf Association.
Through WGD Ambassador Marlon Weir, the East African nation of Rwanda joined the community for the first time this year. The Kigali Golf Resort and Villas hosted 70 golfers and 30 beginners at its first event.
The WGD Ambassador network was also busy hosting at various locations in Africa, Dominican Republic, Italy, France, Morocco, Puerto Rico, Poland, Spain, the United Kingdom and the United States with the number of women taking part larger than ever before.