Frisco, Texas, United States: The 2024 PGA Buying Summit will bring together more than 150 emerging and established golf and golf lifestyle brands in sold-out ballroom spaces and hundreds of influential PGA of America Golf Professionals and buyers representing prestigious clubs, resorts, mass merchandisers and golf management companies to create an unmatched mid-season golf business opportunity.

Discovery and sourcing of the newest golf fashion and innovations, diverse education sessions and industry networking events will fill the three-day event schedule (July 29-31) across the PGA Frisco campus.

PGA of America Golf Professionals and golf buyers are expected to bring more than US$280 million in purchasing power to the event and represent more than US$500 million in retail sales.

Participating golf brands and companies represent a diverse range of emerging brands new to the market, as well as veteran suppliers and golf market leaders, creating an unparalleled mid-season opportunity to discover the game’s newest innovations, fashion and trends to impact golf retail in the coming season.

The 2024 PGA Buying Summit, held for the second year at Omni PGA Frisco Resort on the spectacular PGA Frisco campus and Home of the PGA of America, begins on July 29 with private ONE2ONE buying appointments and more than 23 best-in-class, wide-ranging education sessions, followed by the Industry Welcome Reception and Live Fashion Show at the resort.

Night-time golf experiential and networking events at the Monument Realty PGA District will follow the Reception and Fashion Show.

Open ballroom exhibits featuring more than 150 brands will be held on July 30-31 at the resort, with complimentary afternoon equipment and technology education sessions offered in the newly-opened PGA of America Coaching Centre powered by T-Mobile and the new, night-time Summer Jam Golf Festival at the PGA District on July 30.

The PGA Buying Summit is not open to the public and reserved exclusively for golf industry professionals. Event details, industry registration and hotel reservations are available at PGABuyingSummit.com.

*The PGA of America is an Executive Member of the Asian Golf Industry Federation.