Frisco, Texas, United States: The PGA of America has renewed its partnership with CapTech Ventures, Inc (CapTech), a leading technology consulting firm.

CapTech was named as the Official Technology Services Agency of the PGA of America in January, 2022. The partnership is extended through 2026.

CapTech will continue its work with the PGA of America to harness its data and develop innovative technology to enhance how PGA of America Golf Professionals, golfers and fans engage with the game.

“We are excited to continue our partnership with CapTech as we approach our 2024 Major championships,” said Luke Reissman, Senior Director, Global Partnerships at the PGA of America.

“CapTech’s approach to innovation has been instrumental in our on-going quest to identify and implement new ways to elevate the spectator experience for our Championship Mobile App,” added Reissman.

Spectators can enjoy enhanced attending fan features within the PGA Championships mobile app during the 2024 PGA Championship at Valhalla Golf Club this week.

CapTech partnered with the PGA of America on the implementation and data strategy of geo-triggered push notifications, an interactive map featuring all major spectator points of interest and player location, and an AI chatbot that helps users easily access answers to their fan experience questions.

Additionally, CapTech will test spectator engagement and new features at the 2024 KitchenAid Senior PGA Championship and the 2024 KPMG Women’s PGA Championship.

Post-championship season, CapTech and the PGA of America will begin work on a multi-year innovation roadmap to continue to advance the spectator experience.

“CapTech is thrilled to renew our partnership with the PGA of America,” said Jon Bradway, Principal, Sports & Media at CapTech. “Together, we’re using the power of technology to enhance the spectator experience.”

Through CapTech’s work directly for professional sports leagues, it has established itself as a leader in using an organisation’s data to transform customer experiences, improve product effectiveness, and open new revenue streams.

*The PGA of America is an Executive Member of the Asian Golf Industry Federation.