Frisco, Texas, United States: The 2024 PGA Buying Summit will return to the Omni PGA Frisco Resort and the home of the PGA of America from July 29-31.

More than 150 curated golf brands will showcase Spring 2025 apparel collections, accessories and golf products to influential buyers and PGA of America Golf Professionals during three packed event days.

Open ballroom exhibits, ONE2ONE buying appointments, extensive educational programming, and night-time golf experiential and networking events across the PGA Frisco campus will all be featured.

Following last year’s successful event launch at the home of the PGA of America, the 2024 Summit will have use of additional campus facilities, including equipment and technology education sessions in the newly opened PGA Coaching Center Powered by T-Mobile.

The event’s Welcome Reception and Live Fashion Show will take place at the resort’s Panther Creek Pavilion.

A new golf retail education track also has been added to the PGA Education Conference and nightly networking and experiential golf events will cap busy days of business, including the event’s new Summer Jam, a night-time concert and golf festival experience across golf, dining and retail destinations of the Monument Realty PGA District.

“Following the tremendous success of the event launch at PGA Frisco last year, we are excited to return and introduce additional programs across new facilities at PGA Frisco” said PGA Golf Exhibitions Vice President Marc Simon.

“The timely, focused environment of the PGA Buying Summit, combined with the fun experiential night-time events, provides all attendees with a unique mid-season opportunity to stay on top of retail trends, gain business insights, deepen professional connections and share in the passion for the game at a beautiful destination,” he added.

*The PGA of America is an Executive Member of the Asian Golf Industry Federation.