Helsinki, Finland: As part of its continuing growth strategy to penetrate new markets and solidify its position as the leading technology partner for wireless sub-soil monitoring solutions, Soil Scout has welcomed John Cozzi to its team.

As Chief Marketing Officer (CMO), Cozzi will head up Soil Scout’s marketing efforts, working with partners and customers to drive marketing strategy, build brand awareness, and capture market interest.

With a career spanning several marketing and communication roles across the technology sector, Cozzi aims to leverage his experiences working with product-centric growth companies to support Soil Scout’s journey towards scaling.

His proven track record in driving growth and elevating brand presence aligns seamlessly with Soil Scout’s vision for the future.

Born and raised in South Wales, Cozzi moved to Finland in 2010, instantly feeling at home with the Helsinki start-up scene and the transformative power of technology as a force for sustainable change.

This dedication to sustainability was a key driver behind his decision to join the Soil Scout team.

Cozzi said: ‍“It’s a privilege to be able to work with a team, product, and industry where so much positive impact can be made on one of the earth’s key resources – its soil.

“The opportunity to contribute to the growth of a real, Finnish-made, physical technology product is incredibly exciting.

‍“With so much political, social, and environmental change on the horizon, technology partners like Scout Scout have an obligation to help growers and green space custodians navigate the pressures of their industries.

“From optimising key resources like water and fertilisers to maximising yields, technologies like ours will play a key role in deciding how green our future will be.”

As CMO, Cozzi will lead Soil Scout’s global marketing effort, focusing on driving the company’s strategy and expanding its reach within key agriculture and sports turf markets.

*Soil Scout is an Associate Business Member of the Asian Golf Industry Federation.