ASIAN GOLF INDUSTRY FEDERATION

Thought-Provoking PGA of GB&I Conference

Andrew Knott welcomes delegates at the PGA of GB&I International Conference to the All Thailand Golf Centre.

Bangkok, Thailand: Outstanding venues, engaged delegates and a world-class line-up of speakers combined to ensure a successful Bangkok debut for the PGA of Great Britain & Ireland (GB&I) Members’ International Conference.

“What a fantastic and thought-provoking week,” said PGA of GB&I Chief Executive Robert Maxfield in his closing remarks at the Gala Dinner at the All Thailand Golf Centre.

Previously staged at Laguna Phuket, this year’s gathering moved to the capital of Thailand with the tone being set at a spectacular Welcome Reception at the world-famous Vertigo Roof Top Bar on the 61st floor at the exclusive Banyan Tree property in downtown Bangkok.

After a full opening day of presentations at the Banyan Tree Bangkok Conference Centre, delegates spent day two at the All Thailand Golf Centre and Riverdale Golf Club.

Maxfield said: “The conference continues to be a great way to meet fellow PGA of GB&I members, share ideas and learn from some of the most respected figures in the golf industry.

“We have already received positive feedback from members and delegates who attended the conference.”

As well as representatives from Cambodia, China, Dubai, Hong Kong, Malaysia, Myanmar, Singapore and Thailand, attendees came from as far afield as Mauritius, the Netherlands and the United Kingdom.

Heading the line-up of speakers was internationally-renowned Mind Factor coach founder and PGA Professional Karl Morris, one of Europe’s leading golf performance coaches who has worked with six Major championship winners, and more than 100 PGA Tour, DP World Tour and LPGA players.

During the conference, delegates had the opportunity to study and interact with Morris with a view to applying the in-depth principles and application of the Mind Factor in their daily management and coaching.

AGIF Chief Communications Officer Spencer Robinson making his presentation at Banyan Tree Bangkok.

Other speakers included: Spencer Robinson (Chief Communications Officer, Asian Golf Industry Federation), Michael Moir (Founder & Managing Director, Fenix Apparel), Chris Geraghty (General Manager, Vattanac Golf Resort, Cambodia), DJ Flanders (Senior Vice President, Troon International) and Carl Heaton (Marketing and Communications Specialist).

In addition to Morris, day two presentations were delivered by Andrew Knott (Director of Golf Operations, All Thailand Golf Centre), Asian Tour executive Andrew Pitts and Steve Furlonger, one of the world leaders in coaching ground reaction forces.

Opened in 2023, the All Thailand Golf Centre is the headquarters and permanent base of the All Thailand Golf Tour and ‘a home for the next generation of Thai, Asian and international golfers to develop their skills’.

Banyan Tree Group, one of the world’s largest independent hospitality brands, is part of the PGA of GB&I’s Principal Partner Programme.

The PGA of GB&I is an Executive Member of the Asian Golf Industry Federation.

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