Singapore: Jebsen & Jessen Turf & Irrigation (T&I) has announced significant developments within its ranks, showcasing the company’s commitment to excellence and growth in the industry.

Effective from March 1, Sarina Shafiee will ascend to the position of General Manager of Malaysia for the Turf & Irrigation division.

With a robust background in senior management roles within both the Turf & Irrigation and Automotive sectors, Shafiee’s appointment represents a strategic move to leverage her extensive experience in driving customer satisfaction, enhancing product quality, and ensuring a competitive edge for the company.

Additionally, Charleston Soo (pictured left) has been promoted to the role of Regional Aftersales Manager, also effective from March 1.

Soo’s elevation comes as a recognition of his exceptional performance, unwavering dedication, and leadership qualities exhibited since his tenure with Jebsen & Jessen in 2019.

His appointment underscores T&I’s commitment to nurturing talent and promoting from within.

Meanwhile, Craig Johnston (pictured right) joins the Turf & Irrigation family as the new Regional Sales Manager for Grinders & Special Equipment and Regional Chemicals & Fertilizer Manager, commencing on February 20.

With over three decades of experience in the golf industry across New Zealand and Australia, Johnston brings a wealth of expertise in sales, business development, after-sales service, CRM, supply chain management, stakeholder relations, and inventory management.

Johnston’s appointment signifies T&I’s strategic investment in top-tier talent to drive its business objectives forward.

Commenting on these developments, Philipp Hoffmann, Regional Director of Turf & Irrigation, said: “We are thrilled to announce these significant updates within our organisation.

“These promotions and new hire reflect our commitment to fostering talent and bringing onboard industry-leading professionals to further solidify our position in the market.

“As T&I continues to expand its footprint and deliver innovative solutions to its clientele, these appointments are poised to play a pivotal role in driving the company’s success.”

*Jebsen & Jessen is a Full Business Member of the Asian Golf Industry Federation.